For Som, from Vin. Please read this alongside the AEO campaign report, and we'll discuss both.
What this is. A review of Bobby's revised AEO plan (7-page PDF, last changed Thu 15 Oct, 09:24 Dubai), checked against the six things we asked for on 13 Oct, our Ahrefs account and the work already on the tracker.
Bobby's plan: https://drive.google.com/drive/u/0/folders/1uxq02hcFxic28sl_WtjR-LN0PRKaBcNt
SEO tracker: https://hypertune-reports.pages.dev/seo-gantt-2026-10-02
The plan is good enough to discuss on a call, but not to approve yet. The method is right, and Bobby answered most of the 13 Oct asks: owners, hours, dates, tool and reporting are all in, and he built on what already exists instead of rebuilding it.
Two things the approval depends on are still missing: the price (he left it for the call) and a target (he pushed it to Fri 13 Nov). The timeline is also slower than it needs to be: the first baseline report lands on 13 Nov and the first AEO page around 20 Nov.
Recommendation: ask Bobby to send his price before the call. On the call, approve Phases 1 and 2 (setup and baseline) only, with the baseline brought forward to the Fri 30 Oct bi-weekly report. Decide Phases 3 and 4 once the baseline shows the gaps, as Bobby himself proposes.
Overall: 6 out of 10. A big step up from the 13 Oct scope, which had three of its four phases undefined, 30 to 60 questions to track by hand, no owners, hours or dates, and rebuilt things we already have. This version is clear, well organised and honest about what's new. It falls short on the commercial side (no price, no target) and on pace.
| Area | Score | Why |
|---|---|---|
| Structure and clarity | 8/10 | Seven clear sections, each saying what's new versus what already exists. Easy to follow |
| Building on existing work | 8/10 | Reuses the facts list, the AI Assistant channel, the survey and the bi-weekly report. Folds the AEO check into his SEO check |
| Method | 7/10 | Measure first, then fix what AI tools miss or get wrong, ranked by the sites they cite. Sound and standard. Thin on what actually moves AI answers: Reddit, YouTube and creator videos, roundups and Wikidata are mentioned but not planned |
| Evidence | 5/10 | Uses real figures (Google Ads terms, GA4 landing pages), but two headline numbers have no clear source and the "5 questions tracked today" aren't in any tool we can see |
| Owners | 5/10 | Every task has owners, but three tasks have three to five each, and Kamil is listed as an owner |
| Realism of time | 4/10 | Two weeks for about 4 hours of setup. Review hours for Austin and Vinny are high. Content hours may double-count the existing calendar |
| Commercial | 2/10 | No price and no target, the two things the approval depends on, both asked for on 13 Oct |
What this means: the plan works as a menu of the right activities, but it isn't something we can approve or run as it stands. A fuller campaign, built on this plan and the SEO work already running, is in a separate report.
AEO (answer engine optimization) means getting Hypertune named, cited and described correctly in answers from ChatGPT, Perplexity, Gemini, Copilot and Google's AI results.
Bobby's plan has seven parts:
| Ask | Answered? | What the plan says |
|---|---|---|
| 1. Price | No | Setup and baseline are a one-off payment; after that, a monthly fee by the hour. No rate or total. Bobby left it for the call |
| 2. Hours | Yes | By person and phase. Bobby: 15 hours one-off, then 16 hours a month |
| 3. Owners | Mostly | Every task has owners, matching our default split. Three tasks have three or four owners each |
| 4. Dates | Yes, but slow | Four phases from 15 Oct, baseline report Fri 13 Nov, first AEO page about Fri 20 Nov |
| 5. Tool and size | Yes | Ahrefs Brand Radar, $50 a month for 2,500 checks or $100 for 7,000 (we don't have it yet; costs below). Starts at 20 to 30 questions, as asked |
| 6. Q4 target | No | "Named on more tracked questions than at the baseline, and described correctly." Rough targets set with Vinny on Fri 13 Nov |
Also asked on 13 Oct, and now in the plan:
| Person | Phase 1: setup | Phase 2: baseline | Phase 3, per month | Phase 4, per month |
|---|---|---|---|---|
| Bobby | 4 | 11 | 16 | 16 |
| Som | 2 | 6 | 8 | 8 |
| Vinny | 0.5 | 1 | 6 | 6 |
| Austin | 1.5 | 1 | 6 | 6 |
| Kamil (through Austin) | up to 3 | none | up to 5 | up to 3 |
| Team total | 11 | 19 | 41 | 39 |
Bobby's own time is 15 hours one-off (Phases 1 and 2), then 16 hours a month. Phase 3 runs about five weeks (16 Nov to 18 Dec).
Cost: unknown until Bobby gives his hourly rate. Brand Radar comes on top: about $50 a month (see "What Brand Radar costs").
| Phase | Bobby's dates | What happens |
|---|---|---|
| 1. Approval and setup | Thu 15 to Fri 30 Oct | Question set built (5 to 20 to 30) and approved by Vinny. Brand Radar loaded. Analytics, Bing, Search Console and server log figures pulled |
| 2. Baseline | Mon 2 to Fri 13 Nov | Baseline runs done Fri 6 Nov. Crawler check and Som's competitor research. Baseline in the bi-weekly report Fri 13 Nov, with the Phase 3 target |
| 3. Content, fixes, tracking | Mon 16 Nov to Fri 18 Dec | First brief, first page to Vinny and Austin about Fri 20 Nov, then 2 guides a week from 23 Nov. Monthly re-test from 7 Dec. Check against the baseline Fri 18 Dec |
| 4. Ongoing | From Mon 21 Dec | Month to month: tracking, the bi-weekly report, guides, more questions and placements if the Phase 3 check supports it |
We don't have Brand Radar today. Its question tracking ("custom prompts") is priced by checks: one check is one question on one AI tool, each time it runs. Prices from Ahrefs' pricing and help pages, 15 Oct:
| Option | Cost a month | What you get |
|---|---|---|
| Included in our Lite plan | $0 | 150 checks a month (5 questions a day on one AI tool). ChatGPT, Perplexity, Gemini, Copilot, Google AI Overviews and Google AI Mode |
| Basic package | $50 | +2,500 checks, then $0.02 per extra check |
| Growth package | $100 | +7,000 checks, then $0.015 per extra check |
| Scale package | $250 | +25,000 checks, then $0.01 per extra check |
| Full Brand Radar AI, one AI tool | $199 | Research any brand across Ahrefs' database of AI answers |
| Full Brand Radar AI, all tools | $699 | The same for every tool, plus 2,500 checks |
The packages are month to month, can be cancelled at any time, and Ahrefs doesn't refund used months. Claude costs 8 checks per run instead of 1.
What Bobby's plan would use, at 25 questions on 6 AI tools:
| How often | Checks a month | Package |
|---|---|---|
| Once a month | 150 | Free on Lite |
| Once a month, each run 3 times (Bobby's plan) | 450 | $50 |
| Every two weeks, each run 3 times | 900 | $50 |
| Every two weeks, 3 runs and 3 phrasings each | 2,700 | $50 plus about $4 extra, or $100 |
| Every day | 4,500 | $100 |
Recommendation: the $50 package covers the plan, as Bobby says. The full Brand Radar AI ($199 to $699) is for researching other brands across Ahrefs' whole database and isn't needed. The first baseline round (25 questions on 6 tools, once) fits in the 150 free checks we already have, so the package only needs buying once regular tracking starts.
Price, before the call
Timing
Scope
Tool and data
Owners