23 September 2026 · prepared by Vinson Leow for Austin Copeland
Every link was checked live on 23 September 2026, and view counts are as of that day. Web traffic figures are Similarweb estimates for August 2026 (EXM: May). Search Console covers 22 August to 21 September. Publish dates for every video and post are in the evidence log at the end.
The highest-return moves:
| Hone | Paragon | EXM | Hypertune | |
|---|---|---|---|---|
| Estimated monthly web visits, August | 639,700 | 57,700 | About 64,000 (May) | 70,841 |
| Estimated search share | 57.1% | 37.8% | Not available | 30.5% |
| Free entry | 10 permanent optimisations | Core tier | Free tier, 150 optimisations | 7-day trial |
| Cheapest paid plan | €5.99 a month in France; set by country | $8 a month, Edge | $29.99 once, Plus | $9.99 a month |
| Creator affiliate rate | 20% | Not published | 15% to 25% by tier | 30%, 50% and 70% all used |
| X followers, 23 Sep snapshot | 7,031 | 46,217 | No account linked | 17,316 |
| Median X views, Grok snapshot 23 Sep | 35,438 across 4 posts | 321,103 | n/a | 16,468 |
| Public user claim | 2.5M+ gamers | 50K+ PCs | "Hundreds of thousands" | 10,000+ gamers on site |
| Discord members, live count 23 Sep | 61,095 | 31,412 | 171,265 | 5,286 |
| Review proof, 23 Sep | Trustpilot 4.7, 1,816 reviews | No reviews | Trustpilot 4.6, 563 reviews | 26 reviews under Compready |
EXM's web estimate is HypeStat's Similarweb figure for May, the latest public one, and it fell from about 80,000 in March.
Hypertune's first-party numbers are more useful than Similarweb for its own performance: 57,844 landing visits became 1,734 new paying customers from 22 August to 21 September, a 3.0% rate. YouTube is the proven converting source: 9,636 entries became 395 new subscribers.
| Brand | Public claim | Evidence beside it |
|---|---|---|
| Hypertune | Homepage: up to 41%, Battlefield 6 "18 to 140 FPS" · Valorant: 234 to 582 average FPS, +148% | Valorant names one rig but no method. Battlefield is a range across internal tests, with no rig or method shown. |
| Hone | No universal percentage · Valorant: 346 to 522 · Battlefield 6: 134 to 166 | Named rig, results-vary wording and a six-to-ten-run method. |
| Paragon | Homepage: +60% frame rate, 40% lower input latency · software page: Fortnite +36%, Apex +27%, Valorant 42% more stability | No rig, run count, tool, baseline or date beside the claims. |
| EXM | Homepage: no FPS number; sells "1,000+ optimizations" and "all tweaks are tested and reversible" | No method. Before-and-after benchmarks come only with its paid technician services, and its user agreement says no outcome is implied. |
| HD OPTI | Results page: +63% average FPS · one Warzone example, 230 to 405 | One player and rig description. No sample or method. |
| SageTweaks | No universal gain | Method: three rigs, CapFrameX or PresentMon, three 90-second runs, median and 1% lows. |
| RIP Tweaks | Homepage: +115% to +155% by game | Cards display a 0 FPS baseline while its FAQ says it does not quote a fixed number. |
Hone's Google Search Console is private, so we cannot see which of its pages actually earn clicks or sales. What is public: Similarweb's modelled estimate of 12,600 ranking keywords and 57.1% of traffic from search, and Hone's live sitemap of 2,164 URLs. That proves publishing scale, not which pages perform.
| Inventory | Scale | Linked example |
|---|---|---|
| Blog | 406 posts: 112 settings guides, 85 lag or stutter fixes, 47 FPS guides, 17 game-code pages | Best Valorant settings · fix lag and stutter |
| System requirements | 292 pages | Valorant requirements |
| Game optimisation | 42 pages | Valorant · Battlefield 6 |
| Direct comparisons | 4 pages | Razer Cortex · ExitLag |
| Translations | 12 languages, 108 pages each | Localised copies of the core site |
| Adjacent gaming traffic | Roblox codes and builds | Blox Fruits codes |
One verified ranking: for how to increase fps on pc, Hone holds positions 2 and 7 on DuckDuckGo US with How to Increase FPS on PC and a second FPS guide. Spot checks on Google did not show Hone on page one for blox fruits codes, valorant system requirements or best battlefield 6 settings, so the page count should not be read as current rankings.
Hypertune should copy the commercial structure first: game settings, FPS and stutter fixes, comparison pages and a measured result. Leave Roblox codes, system-requirement pages and translations until the commercial pages prove they convert.
Hypertune already ranks on page one for several category terms without a dedicated page. That is the fastest opportunity. Search Console figures below cover 22 August to 21 September, the latest available date.
The homepage takes 97% of Hypertune's search clicks (10,286 of 10,598). The sitemap lists only 13 URLs. The Valorant page had 425 impressions and one click. The constraint is page coverage and targeting, not demand.
| Query | Clicks | Impressions | Position | Page to own it |
|---|---|---|---|---|
pc optimization for gaming | 30 | 390 | 6.9 | Rewrite the homepage title and opening copy |
pc optimization | 13 | 463 | 8.3 | Homepage |
optimize pc | 2 | 258 | 10.1 | Homepage |
best pc optimizer for gaming | 5 | 182 | 8.4 | Comparison hub |
pc optimizer for gaming | 4 | 169 | 9.6 | Homepage and comparison hub |
cpu game optimizer | 0 | 111 | 8.7 | Technology page |
pc optimizer | 3 | 182 | 26.4 | Homepage and comparison hub |
fps booster | 1 | 36 | 34.9 | Results and benchmark-method page |
fortnite optimizer | 1 | 36 | 14.3 | Fortnite page |
rust pc optimization | 1 | 16 | 8.6 | Rust page |
valorant pc optimization | 0 | 10 | 9.7 | Fix and internally link the Valorant page |
hone optimizer | 0 | 13 | 35.5 | Hypertune vs Hone |
The missed cluster is evaluation. People who already know the name are checking it before paying, and there is no page that answers them:
| Query | Impressions |
|---|---|
is hypertune legit | 271 |
is hypertune free | 178 |
does hypertune work | 91 |
is hypertune safe | 70 |
is hypertune worth it | 66 |
Trust and price queries together had about 773 impressions and 26 clicks. Hone answers the same question with Is Hone a Virus?. A how-it-works page covering what changes, how to restore, limits and price, with the Trustpilot rating once it is current, would catch these buyers at the last step.
Game demand is already visible: Valorant 169 impressions, Fortnite 131 with 10 clicks, Rust 61, CS2 20, Overwatch 15, Warzone 13 and Marvel Rivals 13.
Third-party demand estimates add the longer-term targets: game booster 135,000 searches a month, fps booster 33,100, input lag 8,100, pc optimization 5,400, gpu overclocking 5,400 and pc optimization software 2,400. Do not lead with the two broadest terms. Win the page-one category phrases and game pages first.
First wave
pc optimization for gaming.best pc optimizer for gaming.Twenty-two of Hone's 42 game pages publish before-and-after average FPS. Selected examples:
| Game | Hone result | Increase |
|---|---|---|
| Valorant | 346 to 522 | 50.9% |
| PUBG | 228 to 320 | 40.4% |
| Fortnite | 400 to 510 | 27.5% |
| Apex Legends | 180 to 224 | 24.4% |
| Battlefield 6 | 134 to 166 | 23.9% |
Most use one high-end 10900K and RTX 4090 rig. Hone's method is stronger than the sample breadth: it holds the scene and settings constant, tests one change at a time, and runs three to five baselines plus three to five after-tests.
Hypertune already has a 7-day trial. There is no reason to copy a permanent free tier now. Copy the search structure, measurable creator challenge and trust system.
Paragon's utility has a free Core tier, then Edge and Apex at $8 and $15 a month on sale. Services run from a $25 PC check-up to $125 overclocking. The same brand can sell software or technician time.
Its +60% frame-rate and 40% lower-latency headlines are not backed by a public rig or method. The useful part to copy is distribution, not claim discipline.
The 23 September Grok snapshot found 46,217 followers, 321,103 median views per original post and a 16.9M best post. The strongest examples are directly linked:
| Tip post | Views | Sales reply | Reply views |
|---|---|---|---|
| Tip post (video length, date) | Views | Sales reply (posted after) | Reply views |
| --- | ---: | --- | ---: |
| Discord causes input delay (41 sec, 1 Jul) | 16.9M | Code Discord, 25% off (8 min) | 212K |
| Browser stutters and input lag (1 min 44 sec, 7 Jul) | 1.35M | Code BROWSER, 25% off (1 sec) | 32.7K |
| NVIDIA app input delay (1 min 21 sec, 20 Jul) | 2.13M | Code NVIDIA, 30% off (9 min) | 15.6K |
| Windows AI decreases performance (53 sec, 29 Aug) | 4.45M | No code reply found |
Verified live on 23 September, including video length, post date and that each reply sits directly under its tip.
A gaming-PC giveaway (22 Aug 2026, 47K views) pairs a product update with a reason to share.
Paragon's YouTube is long-form and searchable:
Its partner page sends the same competitive Fortnite audience to adjacent products, each on a tracked affiliate link:
PARAGON, 10% off.PARAGON, 20% off.PARAGON, 10% off.The page proves Paragon earns from outbound partner links. It does not prove each partner promotes Paragon back.
The transferable system is: short video for reach, long guide for search, one topic code for attribution, and adjacent partners around one competitive-game audience.
EXM is a Slovak company (EXM TWEAKS s.r.o., Bratislava), founded in 2023 with about five staff. It grows through community rather than search or X, and it competes on price.
EXM Premium for life costs less than one year of Hypertune ($69.99). Hypertune should not race it on price. The case is automated hardware tuning that EXM sells as a €40 to €120 service, plus ongoing support for new hardware.
Do not copy: tweak-count marketing, lifetime pricing, or unexplained bulk changes. EXM's test record shows where that leads, and Hypertune's comparison pages should make restore, explanations and measured results the contrast.
Mostly Positive Reviews tested Hypertune (published 11 Sep 2026, 9,100 views) on a 14700KF and RTX 5070 Ti across five single-player games. It was the top video result in a Google search for "Hypertune" "vs" PC optimizer on 23 September.
It is one PC, no repeat runs and no competitive games, so it is not conclusive. But it is the evidence a buyer finds, and Hypertune has nothing public to set beside it. The answer is a reproducible benchmark dataset and a fix for the CPU overclock path, not a rebuttal to the reviewer.
| Publisher | Comparison | What it actually proves |
|---|---|---|
| FrameSync Labs | I Tested ALL PC Tweaking Utilities | Strongest protocol found: eight Windows reinstalls, nine games, Hone, Paragon, EXM and four others against stock, plus input lag and malware scans. Combined gains landed around 3% to 10%, with winners varying by game. Hypertune was not included. The publisher sells a manual optimisation service, so it is not neutral. |
| XDA | Windows Game Mode vs MSI Game Boost vs Razer Cortex | Same rig and three games. Razer ranged from -7.9% in Fortnite to +12.6% in Hogwarts Legacy, reinforcing that results are game-dependent. |
| IObit | Five gaming optimizers, including Hypertune, Hone, Razer Cortex, Advanced SystemCare and EXM | Positions Hone as the easier preset-led option and Hypertune as the deeper option for competitive gamers. Useful category framing, but IObit also sells its own optimizer. |
| iTechGuides | Hypertune vs Universal x86 Tuning Utility | Direct external comparison that ranks Hypertune higher, but its table incorrectly says there is no trial while its own copy mentions seven days. It frames Hypertune as overclocking software and discloses paid listings. Useful search visibility, not controlled evidence. |
| FPSDoctor | vs Hone, vs EXM, vs Razer Cortex | Vendor pages, but with one idea worth taking: stored average FPS and 1% lows per session, so every user sees their own before and after. Hypertune already records this and does not show it as proof. |
| JINSHI | Hone vs JINSHI and Paragon vs JINSHI | Candid competitor-authored pages: Hone wins on automated breadth and distribution, while Paragon wins when a user needs human tuning. JINSHI refuses to publish FPS percentages it has not independently verified. |
| Hone | Razer Cortex, ExitLag, GearUP, LagoFast | Strong feature-led SEO pages. Hone explicitly says it did not run controlled head-to-head performance tests. |
| SageTweaks | Seven-product comparison covering Hone, EXM, Paragon, UltimateTweaks, Razer and CCleaner | Vendor-authored feature scoring, useful for search, not independent evidence. |
| SageTweaks | Homepage comparison includes Hypertune as "not yet scored" and carries a testimonial from a customer who says they switched from Hypertune | Hypertune is already being framed by a competitor while Hypertune publishes no answer. |
| Eric Parker | The truth about Hone.gg | Independent teardown. Tests Hone in a VM and argues the same changes can be made free. It shows how the category will challenge Hypertune's claims. |
Many other head-to-head YouTube tests are affiliate content. For example, ruffy's tweak comparisons disclose a Risxn partner code, and FrameLogic's Hone vs TweakShift links the winner in every description. Reddit's competitive Fortnite players mostly treat paid tweaks as repackaged or placebo. This is a low-trust category.
No controlled Hypertune vs Hone, Razer Cortex, Paragon or EXM test exists, and no strong page owns those queries. A Hypertune vs EXM page is not worth building yet: Hypertune's Search Console shows no EXM searches. The strongest move is to fund a neutral replication of the FrameSync method that includes Hypertune: clean Windows image, three or more runs per game, average, 1% and 0.1% lows, thermals, stability failures, rollback, and downloadable raw data.
Pages Hypertune should publish
Each page should separate features, price, free access, restore, hardware coverage and measured evidence. Do not score Hypertune as the winner by default.
| Product | Why it matters |
|---|---|
| HD OPTI | Claims +63% average FPS from one Warzone example with no public method. Closest numerical competitor to Hypertune's headline. |
| SageTweaks | Strong public method, rollback positioning and a direct Hypertune switching testimonial. |
| Razer Cortex | Free default alternative with major-brand distribution. |
| Intel XTU and MSI Afterburner | Free manual alternatives. Hypertune must explain what its hardware detection, sequencing, restore and system layers add. |
Ping boosters route game traffic through their own server networks. They sell to the same competitive gamer at the same price point, but competing means buying and running servers worldwide, so this is a possible future expansion, not a current competitor.
| Product | Scale | Price (full grid in section 7) | Note |
|---|---|---|---|
| ExitLag | The biggest. About 3.7M web visits a month (third-party estimate, July) | $9.99 a month, $75 a year | PC and mobile, free trial |
| GearUP | Claims 8M+ monthly active users and 7,500+ server nodes in 180+ regions | Shown only in the app, set by country | PC, mobile, console and router. Official Escape from Tarkov partner |
| LagoFast | Claims 100M+ gamers and 12,000+ nodes in 170+ countries | $7.90 first month, then $9.90 | Also markets an FPS booster, so it already overlaps with Hypertune |
Hypertune's Search Console shows no impressions for any of the three brands, or for "ping", in the last 30 days, so there is no search case today. Hone captures this demand with comparison pages against ExitLag, GearUP and LagoFast, and Paragon earns from an ExitLag affiliate link on its partner page. If Hypertune wants a ping story before it wants servers, an affiliate or bundle partnership with one booster is the low-cost route.
Checked live on 23 September 2026. Prices are USD unless stated. Where a page shows a sale price over a crossed-out one, the sale price comes first and the list price follows in brackets.
What it means for Hypertune
| Product | Free option | Monthly | Other terms | Annual | One-time and notes |
|---|---|---|---|---|---|
| Hypertune | 7-day trial, only through /try4free and the site widget | $9.99 | None | $59.99 promo (list $69.99; page crosses out $119.88) | Tier 2 countries $6.99 and $48.99, Tier 3 $3.99 and $27.99. Refund within 7 days of the first purchase. No lifetime plan |
| Hone | 10 optimisations, one more per referral up to 15, with ads | €5.99 France · AED 15 UAE | None | €39.99 France · AED 90 UAE | Priced by country; the page shows no price until it detects the visitor's region, so no US price was visible from outside the US. Premium adds unlimited and premium-only optimisations, game modes, presets, no ads and priority support |
| Paragon (PTU) | Core: general tweaks, debloating, network tests, hardware monitoring | Edge $8 ($12) · Apex $15 ($20) | 6 months: Edge $40 ($72) · Apex $75 ($120) | Edge $72 ($144) · Apex $135 ($240) | Permanent "SALE" labels. Apex adds BIOS optimisation, a network optimiser and priority support. The page claims 92,134 active subscribers |
| EXM Tweaks | Free: 150 optimisations, free forever | No monthly plan | One-time, one PC: Plus $29.99 · Premium $49.99 | No annual plan | Lifetime licences locked to the PC's hardware, with free transfers by ticket. Two, three and four PCs: Plus $54.99, $74.99, $99.99; Premium $89.99, $129.99, $169.99. Refund if there is no worthwhile improvement, no benchmarks needed. Checked 25 Sep |
| SageTweaks | Full app for 7 days, key sent by email | $5.99, one PC | None | $49.99, three PCs | Lifetime $79.99 founder price, rising to $149.99. 30-day refund |
| RIP Tweaks | Free plan with basic tweaks | €6.99 | None | €47.88 (€3.99 a month) | Lifetime €99.99 |
| HD OPTI | None found | $12.99 | Quarterly: $10.99 a month | $8.99 a month | Plus a one-time setup fee: Standard $12.99, Elite $39.99. Prices in USD, EUR or GBP |
| Razer Cortex | Free | None | None | None | No paid tier |
| Seller | Price list |
|---|---|
| Paragon | PC check-up $25 · overclock check-up $20 · GPU overclock $30 · CPU overclock $45 · RAM overclock $65 · full overclock bundle $125 · network consultation $60 for the first hour, then $80 an hour · dual-PC stream setup $80 · router network utility $39 one-time · "Endgame" tweaking package $60, marked coming soon |
| EXM | Fast check-up €24.99 (€29.99) · full check-up €39.99 (€49.99) · GPU overclock €39.99 (€49.99) · CPU overclock €49.99 (€69.99) · RAM overclock €59.99 (€79.99) · RAM and CPU €99.99 (€109.99) · full overclock bundle €119.99 (€149.99) · advanced BIOS €49.99 (€59.99) · chipset tuner €39.99 (€99.99) · EXM Premium setup €19.99 · stream setup €39.99 |
| Product | Plans | Notes |
|---|---|---|
| ExitLag | Solo: $9.99 monthly, $8.33 a month quarterly, $6.25 a month annual ($75 a year). Duo, per player: $7.91, $6.23, $4.43. Squad of five, per player: $7.19, $5.03, $3.29 | Free trial. ExitLag blocks automated checks, so the grid is from its pricing page as indexed on 23 September; the Solo prices were also read manually that day |
| GearUP | Monthly, quarterly and yearly; prices appear only inside the app and are set by country income level. Its router membership is a separate $9.99 a month | Three-day trial. Affiliates earn 70% of a new user's first payment |
| LagoFast | Monthly $7.90, then $9.90 · 3 months $22.90, then $26.90 · 6 months $39.90, then $46.90 · 12 months $59.90 plus three free months, then $69.90 | Countdown promo timer; renewal price stated at checkout |
Hypertune has a public 7-day free trial, so the market snapshot should not imply there is no free entry. What it does not have is Hone's permanent free tier. Keep the trial and measure trial-to-paid; do not add a permanent free product without a separate product case.
Hypertune's defensible advantages are:
Hypertune has 26 reviews under Compready, mostly about the former technician service and with the latest dated January. Hone has 1,816 current reviews; EXM has 563, and rewards reviews on its own site and Discord with a Premium role. Trustpilot's rules bar incentivised reviews, so Hypertune should invite every payer but never reward the review. Sage now carries a customer quote about switching from Hypertune.
Do now
90-day target: 100 current Hypertune software reviews and a one-business-day reply time.
The pro proof Hypertune already has. The Valorant page carries the strongest social proof any competitor shows: quotes from Shroud ("Trippy saved me"), Tarik ("They optimized my PC, it's so good"), ShahZaM ("My game feels so smooth") and Marved of NRG ("Now I get 400+ FPS on stream"), plus a "Trusted by some of the best" strip with Shroud, Subroza, Tarik and ShaZam and their follower counts. Hone, Paragon and EXM have nothing at this level. Three things hold it back:
Do now: confirm permission for each name; refresh the follower counts with a date; get one new clip of a named player running the Hypertune app; then put the strip and a matching quote on every game page, the pricing page and checkout. Pair each quote with the player's measured before and after where possible.
| Example | Published · views on 23 Sep | Format to learn from |
|---|---|---|
| Guiny: 10,000 FPS on a $300 PC | 4 Aug 2023 · 778K | Weak-PC challenge with a measurable finish |
| Codelife: how pros optimise Windows | 10 Nov 2024 · 1.58M | Searchable full guide |
| Kxng: school laptop to 360 FPS | 29 Jul 2026 · 141K | Budget hardware transformation using Hone |
| Fxtch: quickly optimise Windows | 21 Dec 2024 · 1.06M | Broad Windows guide covering several games |
| Paragon: Valorant pros guide | 21 Mar 2026 · 76K | Game-specific long-form tutorial feeding its tool |
Hypertune's own data points the same way. Stelic's Rust settings guide produced 30.5 payers per 10,000 views; most entertainment integrations produced 0.1 to 4.0. Paid creator work should default to settings, FPS and weak-PC challenges.
On 29 August both brands covered Windows AI. Paragon's short video reached 4.45M views by 23 September; Hypertune's image reached 333,000. Use short video as the default for universal PC problems, put one tracked offer in the reply, and name the code after the topic.
Austin's August creator campaign brief went to creators with the 50% annual offer. It sets two formats (a post-hook segment after the intro, or an integration in the first three minutes), requires concept approval, and asks creators to show four features: Optimization Score, CPU Autoclocking, GPU Autoclocking and Memory Optimization. It also asks for game profiles and a "trusted by Intel and AMD" message, and supplies a five-step ad structure, a recording checklist, a spoken call to action, and description and pinned-comment copy.
The structure is sound: approval before filming, a demo checklist, one call to action and a tracked link. Eight things need defining or changing before it goes out again.
1. Intel and AMD wording. The brief's "trusted by Intel and AMD" is not an approved line. Until Austin finalises partner wording, creators use only this:
| Partner | Say | Do not say |
|---|---|---|
| Intel | "Hypertune is Intel's exclusive partner for gaming optimization." This is the only qualified partner line Intel has permitted. | "Trusted by Intel", "endorsed by Intel", "Intel certified", "official Intel software", "made with Intel" |
| AMD | "Hypertune partners with AMD", with no qualifier. | "Trusted by AMD", "AMD approved", "exclusive", or anything beyond partnership before the AMD announcement (18 October at the earliest) |
| Both | "Hypertune partners with Intel and AMD." | "Trusted by Intel and AMD" |
Use only the supplied logo files, under each partner's brand guide, and get those guides before the brief is reissued. Update this table the day Austin's final wording lands.
2. Feature names that match the product. CPU autoclocking works on Intel processors only; the site's FAQ offers "Smart Overclocking for GPUs and Intel CPUs". A creator on an AMD processor must not demo or claim CPU autoclocking; their four features are the score, GPU autoclocking, memory and game profiles. The brief says "autoclocking" and the site says "overclocking" and "Smart Overclocking", so pick one term and use it in the brief, the app and the site. Describe the product as system optimisation. Never call it bloatware removal or compare it to CCleaner.
3. An offer line that survives the offer. Three problems with "50% off the annual subscription":
Keep percentages and "limited time" out of the spoken line. Put the current offer in the description and pinned comment, which can be edited, and make updating them part of the deal. Suggested spoken line: "Download Hypertune with my link in the description to get the current offer and see what it does on your PC."
4. Claims creators can make.
5. Social proof lines. Remove "the app that top esports pros use" from the description copy. The pro quotes come from the Compready technician service, and no permission for an app endorsement is on record (section 8). Restore it once permission and a new clip exist.
6. Disclosure. The brief has no paid-promotion instruction. Require a spoken disclosure and YouTube's paid-promotion label on every paid video. "An app you use or have used yourself" must be true: creators already get a year-long comp, so require them to run it on their own PC before filming.
7. Format and tracking. Both formats in the brief are integrations. Stelic's Rust settings guide produced 30.5 payers per 10,000 views against 0.1 to 4.0 for most integrations. Add a third format, a dedicated settings or FPS guide for one game, and make it the default for paid deals. Require one tracking link per video, created before publishing: CPM terms freeze onto each YouTube link when it is created and the 30-day view window runs from that video's publish date, so a reused link is neither counted nor paid correctly.
8. Approval and banned concepts. The brief requires concept approval and bans "blacklisted video concepts" without listing them, naming the approver or giving a turnaround. Write the list, starting with everything in points 1 to 5; name who approves and how quickly; and put the format, deliverables, offer-line updates and repost rights in the contract.
| Area | Next move | Measure or gate |
|---|---|---|
| Claims | Fix 41%, Battlefield and Valorant; publish one method and six game examples | Zero conflicting claims; every number linked to evidence |
| SEO | Homepage rewrite, first-wave game and comparison pages, 74 press-link requests | Non-brand clicks, indexed pages, links won, search-first payers |
| Trustpilot | Verified invitations and one-day replies (domain transfer done 24 September) | 100 current software reviews in 90 days |
| Creators | Reissue the campaign brief with the eight fixes above; settings, FPS and weak-PC challenges by default; test one budget-PC creator | Payers per 10,000 views and committed cost per payer |
| Affiliates | Record each affiliate's rate (30% to 70%), set one promoted price, and consider published performance tiers like EXM's | Every account has recorded terms and a live link |
| Social | Short video, one topic code or link, one sales reply, reuse on Reels, TikTok and Shorts | Site entries, payers and revenue per post |
| Community | Discord as the home for support, reviews and competitions; monthly benchmark challenge; single-use giveaway codes | Discord members against EXM's 171,265; app re-runs, entrants, redemptions and entrant retention |
| Referral | Friend pays normally; referrer earns one month after first successful payment | Cost per payer at or below $9.99; fraud rate |
| $3,000 four-week test; tracking reported done 24 September, so check GA4 purchases against Stripe in week one | Target $12 per payer; stop above $25 after $500 spend | |
| Meta | $2,000 retargeting-first test after server-side purchase tracking | Same acquisition limits |
| Use the separate email report | Recovered MRR, checkout recovery, renewals and click-led payments | |
| Weekly report | One page from the dashboard starting in a fortnight | Money, channels, creators, email, SEO and decisions |
By Friday 2 October, a strategy for each channel, in this order:
Each one sets out a budget, a timeline, an owner and a success measure before anything starts, as agreed on 10 and 15 September.
| # | Action | Send to Vinson | Needed before |
|---|---|---|---|
| 1 | Get access to the Hypertune Facebook Page the current Meta ads run from, link it to the ad account, and confirm who owns the Meta Business account and the pixel | Page link and account owner | The Facebook and Instagram strategy, due Friday 2 October |
| 2 | Update the August creator brief with the eight fixes in section 9 | The updated brief | The next creator campaign |
| 3 | Complete the open items below | Each answer as it lands | The claims fixes and the channel strategies |
| 4 | Approve this report to be shared with the leadership group (Jerad, Mark, Rob and Kent) | Approval, or changes | The next leadership call |
Open items for action 3:
Checked live on 23 September 2026. Views are as of that day. Trustpilot, ExitLag and Hone's support site block automated checks, so their figures were read manually the same day.
Pages without a publish date (competitor claim pages, pricing and service pages, affiliate and comparison pages, Hypertune's own pages, Discord invites and Trustpilot profiles) are dated by the 23 September check.