The push was set up to establish legitimacy and put Intel's name next to Hypertune's in public. It did that. Intel is in every headline, Tom's Hardware ran it, and Business Insider carried it inside an Intel stock story. As an acquisition channel it moved traffic for six days and did not move sales.
| Metric | Figure | Note |
|---|---|---|
| Pieces of coverage | 95 | 22 English · 32 European · 30 Asian · 2 LATAM · 9 social |
| Estimated views (CoverageBook) | 25.7M | 11.8M of it is two NetEase (163.com) pickups, each counted at 11.8M |
| Combined audience | 242M | CoverageBook figure. The tracker's 285M double-counts Yahoo Español, QQ and 163.com |
| Average domain authority | 53 | Moz DA, from CoverageBook. Median 54. Detail in section 5 |
| Outlets on the distribution list | ~300 | Media List tab |
| Outlets approached for hands-on | ~100 | Three waves. No review was published. Counted as unsuccessful |
Originals vs pickups, English. Three originals with Hypertune input: GamesBeat exclusive (8 Sep), Tom's Hardware (9 Sep), Sportskeeda interview (12 Sep). Nine independent write-ups: VideoCardz, KitGuru, TweakTown, Igor's Lab, Club386, Hardware Busters, Basic Tutorials, Invision, PCMaster Insider. Ten syndications of those. Unpaid social: TechLinked 303k views (10 Sep) and WAN Show 254k views (11 Sep).
Before = 27 Aug to 7 Sep. Press = 8 to 19 Sep, with 19 Sep a part day.
| Before | Press | Change | |
|---|---|---|---|
| Visitors | 17,517 | 23,236 | +5,719 · +33% |
| Sessions | 20,719 | 27,164 | +31% |
| Peak day | 1,809 (30 Aug) | 3,353 (10 Sep) | 2.4x baseline |
| New paying customers | 740 | 726 | flat |
| Revenue | $25,551 | $24,970 | flat |
| Paying churned | 207 | 273 | +32% |
New payers per day ran 52 · 75 · 104 · 70 · 79 · 79 · 50 · 45 · 42 · 61 · 52 from 8 Sep against a pre-launch average of 62. Five days above, then five below. Net zero.
| Referrer | Before | Press | Change | Read |
|---|---|---|---|---|
| Google search | 3,500 | 6,643 | +3,143 | People read about Hypertune and searched for it. The largest single effect of the PR |
| X (t.co) | 404 | 1,729 | +1,325 | Tom's Hardware, GamesBeat and pickup posts |
| Direct | 4,443 | 5,741 | +1,298 | Typed URL, app links, untagged. Partly PR, partly existing customers |
| Press sites | 0 | 620 | +620 | Clicks from the articles themselves |
| Brave, DuckDuckGo | 363 | 637 | +274 | Same search halo |
| YouTube | 5,166 | 3,087 | −2,079 | Creator traffic fell 40% in the same window |
Attribution. Strict (press-site clicks only): 620 visitors, 2.7% of the window. Fair (press sites plus the search and X lift): about 5,100 visitors, 22% of the window and roughly 90% of the increase over the prior 12 days. Nothing else changed on 8 Sep that would double Google traffic. Search Console will split that Google lift into branded and generic queries once connected.
First-touch attribution: the outlet a customer arrived from on their first ever visit to hypertune.gg, joined to their Stripe record. Window 8 to 19 Sep. Gross is what has been charged so far, mostly first month.
| Outlet | DA | Est. views | Sessions | Signups | Payers | Gross |
|---|---|---|---|---|---|---|
| VideoCardz | 76 | 7.0K | 141 | 6 | 3 | $30 |
| Tom's Hardware | 91 | 15.0K | 113 | 5 | 2 | $120 |
| Tarreo (ES) | 55 | 3.7K | 105 | 9 | 1 | $4 |
| Golem.de · not in tracker | · | · | 78 | 3 | 2 | $70 |
| ComputerBase · not in tracker | · | · | 42 | 1 | 0 | · |
| Adrenaline (BR) | 78 | 6.5K | 36 | 3 | 0 | · |
| Hardware Upgrade (IT) | 71 | 9.6K | 24 | 0 | 0 | · |
| Igor's Lab | 63 | 3.0K | 20 | 1 | 0 | · |
| HardZone (ES) · not in tracker | · | · | 19 | 0 | 0 | · |
| WinFuture (DE) · not in tracker | · | · | 19 | 1 | 0 | · |
| PurePC (PL) | 63 | 5.5K | 17 | 1 | 0 | · |
| JagatReview (ID) · not in tracker | · | · | 15 | 1 | 0 | · |
| HardwareCooking (FR) | 42 | 9.8K | 11 | 0 | 0 | · |
| MSN, GamesBeat, El Chapuzas, PCGH, LTT forum, Overclocking.com, Tom's IT, Club386, Connect.ro, Basic Tutorials | · | · | 24 | 0 | 0 | · |
| Press sites | 664 | 31 | 8 | $224 | ||
| X (t.co), all posts | · | · | 1,946 | 57 | 7 | $105 |
| YouTube, for scale (creators) | · | · | 3,684 | 728 | 113 | $2,168 |
Fifteen paying customers and $329 of revenue to date can be tied to a specific article or post. Including the search halo, a fair estimate is 100 to 150 subscribers attributable to the PR, which is $80 to $120 of fee per subscriber. YouTube creators produced 113 payers from fewer sessions than press and X combined, at a 3% session-to-payer rate against 0.3% for press and X. Press readers look; creator viewers buy.
Moz Domain Authority for the 88 pieces CoverageBook scored. This is the value of the coverage as backlinks, which is the part that outlives the news cycle.
By region. English 22 pieces, average DA 61. Asian 30 pieces, average 52. European 32 pieces, average 46. LATAM 2, average 50.
DA 90+: MSN 95, Business Insider 94, QQ News 93 (three pickups), Sina Finance 91, Tom's Hardware 91, Sportskeeda 91.
DA 70 to 89, notable: Yahoo Taiwan 89, Yahoo Español 89, TweakTown 85, Sohu 84, TechPowerUp 82, ITHome 80, MCV 80, KitGuru 79, Adrenaline 78, NewsBreak 77, VideoCardz 76, TudoCelular 72, HWUpgrade 71.
The catch. DA only counts if the article links to hypertune.gg, and only fully if the link is followed. Referral traffic is the tell. Of the 30 pieces at DA 70+, five demonstrably sent visitors, so they link: Tom's Hardware, VideoCardz, Adrenaline, HWUpgrade, MSN. The other 25, including Business Insider, TechPowerUp, TweakTown, KitGuru and all the Chinese portals, sent none. They either do not link or the link is nofollow.
Search Console's Links report will settle this outlet by outlet. Until then, the defensible backlink haul is five strong domains plus the sceptical reviews (Igor's Lab 63, Hardware Busters 43, BornCity 60), which do link.
Creator deals were live in both windows. Creator-attributed first-time payers fell from 367 (50% of new payers) before launch to 243 (33%) during the press window, and YouTube referrals fell 40%. Non-creator payers rose by about 110. PR held the total flat while creator output dipped; it did not add on top. Deal start and end dates are being added to the portal, and this split can be re-run by deal window when they are in.
Card country known for 47% of new payers. Indicative.
| Region | Before | Press | Coverage |
|---|---|---|---|
| United States | 101 | 99 | Tom's Hardware, GamesBeat, MSN, TechPowerUp |
| Spanish-speaking | 33 | 41 | Tarreo, Yahoo Español, HardZone, Profesional Review |
| Portuguese | 8 | 15 | TudoCelular, Adrenaline |
| Germany, Austria, Switzerland | 34 | 15 | Golem, ComputerBase, Igor's Lab, BornCity. Two of four sceptical |
| China, Taiwan, HK, Japan, Korea | 3 | 5 | 30 pieces, 11.8M estimated views on NetEase alone |
Spanish and Portuguese coverage converted. Asian coverage, a third of all pieces and most of the estimated views, produced five customers. German payers halved while German coverage was at its highest.
| Outlet | Date | DA | Headline |
|---|---|---|---|
| Hardware Busters | 10 Sep | 43 | "Intel-backed Hypertune wants $9.99 a month to overclock your PC, and its own numbers top out at 28%" |
| Igor's Lab | 11 Sep | 63 | "Hypertune automatic PC tuning subscription: 60 percent FPS promise, 28.2 percent own benchmark" |
| BornCity (DE) | 14 Sep | 60 | "Hypertune gaming software promises up to 60%, benchmarks show only 4 to 28%" |
The website now says up to 41%. Whatever number goes up next needs its method published alongside it, and it needs to hold against these three tests. Search Console will show where these articles rank for "hypertune" once connected.
Story Mob's reporting is taken as delivered; the coverage book will not be revised. Duplicates and the NetEase view count are noted above and the numbers in this report are adjusted for them. Final report and invoice around 11 Oct. Two things are still worth having from them:
The hands-on programme is closed as unsuccessful. The AMD beat runs at least a month behind Intel, on named outlets agreed in advance, with AMD's messaging guidance before any outreach.
Search Console is verified on the domain. Kevin has been asked to pull it into the warehouse daily with the 16-month history. When it lands, this report gains:
GA4 follows as a second feed for Google's demographics and interests and as the bridge to Google Ads once ads run. It does not change this report.