Email copy: Abandoned checkout

From Vinson · 25 September 2026 · part of the email plan. Sender, links and build rules for every email: build rules.

Now

Nothing. Klaviyo's Started Checkout metric is empty for all of 2026.

New

• Trigger: Checkout Abandoned, sent when a Stripe checkout expires unpaid after 1 hour, with plan, price and recovery_url. Skip anyone already subscribed. Needs Kamil.
• Exit: Successfully Paid. Re-entry: once per 7 days.
• Smart Sending: off for email 1, on for email 2.

Email 1 · 1 hour after the checkout expires

• Subject: You didn't finish checkout
• Preview: Pick up where you left off.
• Body:

> Hi there,

>

> You got as far as checkout for Hypertune {{ event.plan }} at {{ event.price }}, but the checkout ended without payment. This link lets you try again.

>

> Austin

• Button: Finish checkout · Checkout

Email 2 · Day 1

• Subject: Two questions people ask first
• Preview: Is it safe? Will it work on my PC?
• Body:

> Hi there,

>

> Is it reversible? Hypertune creates an automatic restore point, and one click reverts its changes.

>

> Will it work on my PC? Hypertune reads your hardware when you install it and tunes to that.

>

> Anything else, reply to this email and it comes to me.

>

> Austin

• Button: Finish checkout · Checkout