Email copy: Yearly renewal reminder

From Vinson · 25 September 2026 · part of the email plan. Sender, links and build rules for every email: build rules.

Now

Nothing in Klaviyo. Stripe's own reminder is believed to be on; Austin to confirm. 1,811 early-bird yearly subscribers start renewing in November.

New

• Trigger: date-based, on person.renewal_date, for yearly subscribers. Needs Kamil.
• Timing: 30 days and 3 days before. California's auto-renewal law asks for notice 15 to 45 days before a yearly renewal, so the first email sits at 30 days, not 14.
• Flow filter: the subscription is still yearly and due to renew on that date before each email sends.
• Settings: Smart Sending off, transactional.
• Stripe's reminder goes off the day this goes live.

Email 1 · 30 days before

• Subject: Your yearly plan renews on {{ person.renewal_date }}
• Preview: Nothing to do unless your card has changed.
• Body:

> Hi there,

>

> A heads-up: your Hypertune yearly plan renews on {{ person.renewal_date }} for {{ person.renewal_amount }}. You don't need to do anything.

>

> If your card has changed, update it now so nothing interrupts your plan.

>

> Austin

• Button: Check my card · billing portal

Email 2 · 3 days before

• Subject: Your yearly renewal is coming up
• Preview: {{ person.renewal_amount }} on {{ person.renewal_date }}.
• Body:

> Hi there,

>

> Your yearly plan renews on {{ person.renewal_date }} for {{ person.renewal_amount }}. To change your card or your plan, use your account.

>

> Austin

• Button: Manage my plan · Account

Early-bird subscribers renew at $47.88 (Austin, 25 Sep). The amount still comes from the profile, never typed.