Hypertune · email copy

Email copy: Trustpilot review campaign

Trustpilot review campaign · 25 September 2026

From Vinson · 25 September 2026 · part of the email plan. Sender, links and build rules for every email: build rules.

Why

The Trustpilot profile moved from Comp Ready to Hypertune on 24 September and has 26 reviews, most about the old technician service. Reviews are the proof new buyers look for at checkout. The people most likely to leave a fair review are customers who have stayed.

Who gets it

Anyone on a monthly or yearly plan past 31 days. For monthly subscribers that means they stayed past the first month and paid a second time. Nobody newer, because a reminder that they're paying can prompt a cancel.

GroupRulePeople now
YearlyYearly plan, first paid more than 31 days ago, active1,698
MonthlyMonthly plan, first paid more than 31 days ago, 2 or more payments, active3,507
Total5,205

About 93% of paying customers can be emailed today, so expect about 4,800 to receive it until Gavin unsuppresses the paying customers.

Leave out:

Who builds the list: Klaviyo can't tell plan or tenure today. Kamil exports the two groups from Stripe (plan, first paid date, payment count, cancel at period end), and Gavin uploads them as two lists without changing anyone's consent. Once Kamil's subscription status field is live, this becomes a segment.

How to send it

  1. One email, no reminder. Playing it safe. It's a campaign, not a flow: new customers only get the one welcome email, then campaigns.
  2. Yearly first, then monthly a week later.
  3. Hold back 10% of each group at random. Compare cancellations over the next 30 days between those who got it and those who didn't. If the email lifts cancellations, stop before sending again.
  4. Plain note layout. Sender "Austin from Hypertune".
  5. Trustpilot's rules: no reward or discount for a review, and don't filter who gets asked by how happy they seem (survey answers, support history). Tenure is a timing rule, which is how most companies do it; Gavin checks Trustpilot's invitation guidelines before sending.

The email

> Hi there,

>

> You've been with Hypertune for a while now, and that means a lot to a small team.

>

> Would you leave an honest review on Trustpilot? It takes about 30 seconds, and it's how other players decide whether to try us.

>

> If something isn't working for you, reply to this email and I'll look into it.

>

> Austin

Measure: new Trustpilot reviews in the 14 days after each send, unsubscribes, and the 30-day cancellation rate against the held-back 10%.

After the first send: repeat it once a month as a campaign to people who have newly passed 31 days, leaving out everyone already asked. If it lifts cancellations, stop.