Hypertune · email design

Hypertune email design brief

Design brief for the email design team · 26 September 2026

From Vinson · 26 September 2026 · for the email design team

Every Hypertune email is being rebuilt. The words are written. Your job is the look: three reusable Klaviyo templates, then each email below built from them. The goal is conversions: short, clear, and the one button impossible to miss on a phone.

Build from scratch. The current Klaviyo templates, the Figma email designs (V1 and V2) and the old template flows are all flawed. Treat them as reference only: take an idea if it's genuinely good, otherwise ignore them. Carry across the Hypertune logo and brand colours, nothing else.

The full words for every email are linked under each flow in the email plan.

Three layouts

1. Action email · sign-up, trial, abandoned checkout, after purchase, win-back. Top to bottom:

Small Hypertune wordmark.
Headline, 3 to 7 words, large, live text. It says the one thing the email wants.
One visual that shows the product doing the job of this email: an app screenshot or a simple graphic, about 600 by 320. It links to the button's destination. Alt text repeats the headline.
Body copy, 2 to 4 short lines.
Button, brand green, full width on a phone, in the first screen on mobile.
Trust row: three small icons with two or three words each: "One-click undo" · "Tuned to your PC" · "No lock-in".
Sign-off: a small round photo of Austin, then "Austin, Hypertune". Austin approves the photo.
Footer.

2. Account notice · failed payment, trial ending, renewal. No product imagery; it should read like a bank or app notice.

Wordmark.
Status chip: a coloured label at the top. Amber for a payment problem, blue for a reminder.
Headline.
Facts panel: a light box with two or three lines (plan, amount, date), filled automatically.
One or two lines of body.
Button.
A small line: "Questions? Reply to this email."

3. Plain note · cancel emails and the Trustpilot request. It looks like Austin typed it: no image, no chip, no trust row, a text-style button or a bold link. After someone cancels, a designed email reads like marketing; a plain one reads like a person.

Email by email

Flow · email	Purpose	Layout	Headline	Visual or panel	Button
Sign-up, normal · 1	Get a new account to pick a plan	Action	Your account's ready	App home screen screenshot	Pick my plan
Sign-up, normal · 2	Explain what Hypertune does, and the new CPU overclocking, so they buy	Action	What Hypertune does	Three icons: "Streamlines background load" · "Tunes Windows to your hardware" · "Undo in one click"	Pick my plan
Sign-up, normal · 3	Remove the price objection with 50% off the first month	Action	Half off your first month	A dashed coupon box with the code and "50% off your first month"	Claim 50% off
Sign-up, trial link · 1	Get them to start the trial they signed up for	Action	Your free week is waiting	A "7 days free" badge over the app screenshot	Start my free trial
Sign-up, trial link · 2	Remind them the trial hasn't started	Action	Your trial hasn't started	A 3-step strip: Download · Scan · Optimize, smaller	Start my free trial
Trial started · 1	Get the app installed and the first optimization done in the first hour	Action	Two minutes to your first optimization	The 3-step strip, each step a small app screenshot	Download Hypertune
Trial started · 2	Get them to optimize and see the gain in their own game	Action	See your FPS gain	Screenshot of the Optimize button, or an in-game FPS counter with no numbers claimed	Open Hypertune
Trial started · 3	Say plainly the trial ends tomorrow and the plan starts, so nobody is surprised by a charge	Account notice, blue	Your trial ends tomorrow	Facts: trial end date · plan · price, once available	Manage my plan
Trial started · 4 (only if the first charge failed)	Get a working card on file so the plan can start	Account notice, amber	Your first payment didn't go through	Facts: plan · "Payment failed"	Update payment method
Abandoned checkout · 1	Bring them back to the checkout they left	Action	Your checkout is still open	An order summary card in live text: plan and price	Finish checkout
Abandoned checkout · 2	Answer the two worries (is it safe, will it work on my PC) and send them back	Action	Two questions people ask first	Two short Q&A blocks with icons: restore point, reads your hardware	Finish checkout
After purchase (the only email)	Welcome a new customer: the setup tutorial, then into the Discord community	Action	You're in. Start here	A video thumbnail from the tutorial, linked to YouTube, above a text link "Watch the tutorial"	Join the Discord
Failed payment · 1	Get the card updated before the next retry	Account notice, amber	Your payment didn't go through	Facts: plan · amount · next try date	Update payment method
Failed payment · 2	Second reminder, same job	Account notice, amber	Still can't take your payment	Same facts panel	Update payment method
Failed payment · 3	Warn the plan will end, so they keep it	Account notice, amber	Your plan ends in 7 days	Facts panel, plus a highlighted line on the early-bird price for those on it	Keep my plan
Failed payment · 4	Last chance to keep the plan	Account notice, red	Last day to keep your plan	Facts panel: "Final attempt today"	Keep my plan
Renewal · 30 days	Heads-up before the yearly renewal; check the card	Account notice, blue	Your plan renews on {{ date }}	Facts: renewal date · amount · plan	Check my card
Renewal · 3 days	Final reminder before the renewal	Account notice, blue	Renewing in 3 days	Same facts panel	Manage my plan
Win-back and trial cancelled · 1	Bring past trial users back with the CPU overclocking news and the offer	A: action · B: plain note	Worth another look?	A: the CPU overclocking screen from the current app	Come back to Hypertune
Win-back and trial cancelled · 2	Take away the risk: restore point, one-click undo	A: action · B: plain note	Easy to undo	A: the three trust-row icons, larger	Come back to Hypertune
Win-back and trial cancelled · 3	A last, personal note; the door stays open	A: action · B: plain note	Last note from me	A: nothing beyond the wordmark	Come back to Hypertune
Cancelled · "didn't give me performance" or "bug"	Offer help and a free month to try again	Plain note, plus one coupon box	Didn't see a difference? / Sorry about the bug	A dashed coupon box with FREEMONTH and "1 month free"	Claim my free month
Subscription cancelled · "too expensive"	Win them back with 50% off	Plain note, plus one coupon box	Half off, if price was the reason	A dashed coupon box with GAMER and "50% off"	Claim 50% off
Subscription cancelled · "not using it enough" or other	A human note that the door is open	Plain note	(none, it reads as a note)	None	Text-style button
Trustpilot review campaign	Get an honest review from a customer past 31 days	Plain note	(none)	None, or a small row of five stars above the button	Review Hypertune on Trustpilot

Split tests: make two versions

Win-back and trial cancelled, all three emails: version A in the short action layout, version B as a plain note. Same words, same button. Half the audience gets each.
Trial started email 1: action layout against a plain note, same words and button.

The winner, judged on clicks and payments, becomes the default look for the rest.

Rules

Images off test. Every email must still make sense and show the button with images turned off. Words are never inside an image.
One visual per email, and it shows the product. No stock gaming photos, no creator photo strips, no pro player names, no follower counts, no performance numbers or FPS claims in any image.
The phone's first screen shows the headline, the visual and the button without scrolling.
Screenshots come from the current app. Kamil supplies them; don't mock up screens that don't exist.
600 px wide. Button at least 44 px tall. Checked in dark mode.
No social icon row. The footer holds, in small text: "Austin from Hypertune", support, "Manage your plan", unsubscribe and the address.
Headlines, prices, dates and codes are live text, so they can be filled automatically.

What to deliver

The three layouts as reusable Klaviyo templates with editable live-text blocks.
Desktop and mobile mockups of trial started email 1, failed payment email 1 and the "too expensive" email, for Austin to approve first.
Then every email in the table, plus the B versions for the split tests.

From others: app screenshots from Kamil; Austin approves his sign-off photo. Questions go to Vinson.