Hypertune · email

From Austin to the design team: what to design

From Austin · updated 28 September 2026

Hi team,

Updated 28 September. The cancelled emails changed (rows below), the renewal emails move up so design them with the failed-payment emails, and the words for the cancelled and Trustpilot emails are now final.

We're rebuilding every Hypertune email from scratch, and I need you to design them. The words are written. The goal is conversions: short, clear, and the one button impossible to miss on a phone.

Start fresh. The current Klaviyo templates, the Figma email designs and the old flows are all flawed. Use them for reference only. Keep the Hypertune logo and brand colours, nothing else.

Three layouts, built as reusable Klaviyo templates:

Action email: wordmark, a short headline, one product visual, four sentences or fewer, a full-width button, a trust row ("One-click undo" · "Tuned to your PC" · "No lock-in"), and my photo with the sign-off.
Account notice: wordmark, a coloured status chip (amber for a payment problem, blue for a reminder), headline, a facts panel (plan, amount, date), one line, button. No product imagery.
Plain note: looks like I typed it. No image, a text-style button.

Every email to design:

Email	Subject	Purpose	Layout
Sign-up · 1	Your account's ready	Get a new account to pick a plan	Action
Sign-up · 2	Still thinking it over?	Explain what Hypertune does and the new CPU overclocking, so they buy	Action
Sign-up · 3	Half off your first month	Remove the price objection with 50% off the first month	Action, with a coupon box
Sign-up, trial link · 1	Your free week is waiting	Get them to start the trial they signed up for	Action
Sign-up, trial link · 2	Your trial hasn't started yet	Remind them the trial hasn't started	Action
Trial · 1	Two minutes to your first optimization	Get the app installed and optimized in the first hour	Action
Trial · 2	How much FPS are you gaining?	Get them to optimize and see the gain in their own game	Action
Trial · 3	Your trial ends on (date)	Say plainly when the trial ends and that the plan starts, so there's no surprise charge	Account notice, blue
Trial · 4	Your first payment didn't go through	Get a working card on file after a failed first charge	Account notice, amber
Abandoned checkout · 1	You didn't finish checkout	Bring them back to the checkout they left	Action, with an order summary
Abandoned checkout · 2	Two questions people ask first	Answer "is it safe" and "will it work on my PC", then back to checkout	Action
After purchase	You're in. Start here	Welcome them: the setup tutorial, the FAQ, then the Discord	Action
Failed payment · 1	Your payment didn't go through	Get the card updated before the next retry	Account notice, amber
Failed payment · 2	Still can't take your payment	Second reminder	Account notice, amber
Failed payment · 3	Action needed to keep your plan	Warn the plan will end	Account notice, amber
Failed payment · 4	Action needed for your plan	Last chance to keep the plan	Account notice, red
Renewal · 1	Your yearly plan renews on (date)	Heads-up 15 days before renewal; check the card	Account notice, blue
Renewal · 2	Your yearly renewal is coming up	Reminder 3 days before	Account notice, blue
Win-back · 1	You tried Hypertune a while back	Bring past trial users back with the CPU overclocking news and 50% off the first month	A: action · B: plain note
Trial cancellation flow · 1	Your trial's cancelled	Same as win-back 1, for people who just cancelled a trial	A: action · B: plain note
Win-back · 2	Easy to revert, if it isn't for you	Take away the risk: restore point, one-click undo	A: action · B: plain note
Win-back · 3	Last note from me	A last, personal note	A: action · B: plain note
Cancelled, no performance or bug	A free month on us	One email for both: help and a free month to try again. Only the first line changes	Plain note, with a FREEMONTH coupon box
Cancelled, too expensive	Half off, if price was the reason	Win them back with 50% off next month	Plain note, with a GAMER coupon box
Cancelled, not using it enough	You only need to run it once	Show it doesn't need daily use, plus 50% off next month	Plain note, with the same GAMER coupon box
Cancelled, other	Your plan's cancelled	The door is open, plus 50% off next month	Plain note, with the same GAMER coupon box
Cancelled · 3 days before the plan ends	Your plan ends on (date)	Last nudge to keep the plan, with their code again if unused	Account notice, blue
Trustpilot review	A quick favour?	Get an honest review from a yearly customer 10 days in, or a monthly customer after their second payment	Plain note

Cancelled and Trustpilot emails: words approved on 28 September. Design them after the first three mockups are approved. One coupon box design covers every coupon email.

Split tests: make two versions of the win-back and trial cancellation flow emails (A in the action layout, B as a plain note, same words and button), and of trial email 1.

Rules:

All words are live text, never inside an image. Every email must work with images off.
One visual at most, and it shows the product. No stock photos, pro player names, follower counts or FPS numbers in images.
Very little scrolling, if any: on a phone the headline, visual and button show in the first screen. 600 px wide, button at least 44 px tall, checked in dark mode.
No social icon row. The footer holds support, "Manage your plan", unsubscribe and the address.

Links: Kamil posts every URL in one pinned message in the Slack channel, labelled by button. Use those, and ask him if a button has no link yet.

Please deliver: the three layouts as Klaviyo templates, then mockups of trial email 1, failed payment email 1 and the "too expensive" email for my approval, then the rest. The headline and visual for each email are in the design brief, and the full words are linked from the email plan.

Thanks,

Austin