2 October 2026 · for the call with Bobby, Friday 2 October · updated with this morning's site audit · SEO only, AEO on a separate call
Reference documents. For reading after the call; we will not go through them today.
This keeps everything in scope from Bobby's SEO and Growth Plan (v1.0) and brings it forward: with AI doing the drafting, everything in it is done by the end of November. Google Ads launches on 5 October on the same searches, so the new pages double as ad landing pages.
Who does what
How work moves
| By | What is delivered |
|---|---|
| Mon 5 Oct | Tools and access set up, keyword map to Bobby, shared tracker live |
| Tue 6 Oct | Bobby's walkthrough with Vin and Som: templates, briefs, content calendar; his keyword map changes |
| Fri 9 Oct | New titles, descriptions and schema live; homepage speed fix live; SEO reporting page live |
| Mon 12 Oct | Trust page and indexing fixes live; AI content framework running |
| Fri 16 Oct | First bi-weekly report; "How to optimize your PC for gaming" guide live |
| 12 to 30 Oct | Two new pages a week; directories submitted |
| November | Remaining pages; outreach, Wikidata and listicles. Everything in Bobby's plan done by the end of the month |
| End of December | Day-90 review against the targets in section 5 |
Access: Search Console from Vin today; Bing and Ahrefs Webmaster Tools by Mon 5 Oct (V2). Anything else from Ahrefs, Som pulls for him.
Rows are in order of impact. The hours are our estimate, not a quote. His own timings from v1.0 are shown for reference; the dates here are earlier because AI does the drafting.
Bobby's estimated load: about 12 hours in week one, then 5 to 6 hours a week to the end of October, then 8 to 10 hours a week in November. Everything is done by the end of November.
| # | Item (from his plan) | Priority | Est. hours | Start | End | Depends on | His timing | Milestones | What Bobby does |
|---|---|---|---|---|---|---|---|---|---|
| B1 | Approval workflow for copy and site changes | High | 0.5 h a week | Mon 5 Oct | Ongoing | None | Systems | Running Mon 5 Oct | Sends every finished item to the shared tracker, as in "How work moves" above, and checks each change once it is live. Tools: One shared tracker for submissions and the change log (format agreed on the call) |
| B2 | Keyword page map, 1 or 2 keywords per page, bottom of funnel first | High | 2 h, then 0.5 h per report | Mon 5 Oct | Tue 6 Oct, then ongoing | Som's map handed over Mon 5 Oct (V3) | Weeks 1 to 2 | Som's map handed over Mon 5 Oct; Bobby's changes back Tue 6 Oct, before Som's titles come to him for checking Wed 7 Oct | Does not rebuild it. Checks Som's map as the SEO lead: one primary keyword per page, no two pages chasing the same keyword, which keywords need a new page, and sends his changes to Som. From then on he keeps it current, adding new pages and keywords with each report. Every title and draft he checks (C1, B4) is aimed at it. Tools: Som's keyword map (shared sheet, in the format analytics imports), Search Console, Ahrefs Webmaster Tools |
| B3 | Organization schema with sameAs; SoftwareApplication with the price | High | 3 to 4 h | Mon 5 Oct | Fri 9 Oct | Som's list of official profiles for sameAs (Tue 6 Oct); Austin confirms the price; Kamil publishes | Month 2 (Organization), months 4 to 5 (SoftwareApplication) | Code to Som Wed 7 Oct with the titles; live Fri 9 Oct | Writes the JSON-LD and validates it in the Rich Results Test. Organization with logo and sameAs so search and AI engines stop confusing Hypertune with hypertune.com; moves the FAQPage markup from the homepage to /technology; SoftwareApplication with the price (offers). Tools: Google Rich Results Test, Schema Markup Validator, Search Console enhancement reports |
| B4 | SEO template for guides and articles; content brief template; SEO check on every page Som writes | High | 3 h for the session, then about 1 h per draft checked (2 h a week) | Mon 5 Oct | Mon 12 Oct, then ongoing | None for the session; his checks need the AI content framework (V8) | Week 4, months 2 to 3 and month 4 | Walkthrough session by Tue 6 Oct; first drafts from the AI content framework Mon 12 Oct | Runs a separate session with Vin and Som walking through how he structures a guide, an article and a brief: sections, keyword placement, headings, internal links, what makes a page rank. The same call covers how he plans the content calendar (B6). Som builds that into an AI content framework, with Vin reviewing, and writes every page from it. Bobby checks each draft for SEO before it goes to Vin, and tells us what to change in the framework. Tools: A call with Vin and Som, any templates he already uses, then Som's drafts for his check |
| B5 | Request re-indexing | High | 1 h, then 15 min per new page | Fri 9 Oct | Mon 12 Oct, then each new page | Changes live first: titles and schema (C1, B3) Fri 9 Oct; redirects and fixes (V7) and the trust page (C2) Mon 12 Oct | Week 4 | Titles and schema pages requested Fri 9 Oct; redirected and trust pages Mon 12 Oct; every new page the day it is published | Requests indexing for every fixed and new page; tracks status until indexed and reports it. Tools: Search Console URL Inspection (request indexing), Bing Webmaster Tools URL submission |
| B6 | Content calendar planning, walked through on the same separate call as B4 | Medium | 0.5 h within the walkthrough call, then 15 min a week to review | Mon 5 Oct | Tue 6 Oct, then a weekly review | The walkthrough call with Vin and Som (B4); Kamil's capacity, from Austin (V4); Austin's dates for Fortnite, Rust and the pricing page | Month 3 | Walked through by Tue 6 Oct; calendar running from Wed 7 Oct | Walks Vin and Som through how he plans the calendar: topic, keyword, owner, draft date, publish date, internal links, and how he sets the order. Som builds and keeps the calendar weekly from his method; Bobby reviews it. Tools: The walkthrough call, shared content calendar sheet |
| B7 | Day 0 baseline and bi-weekly KPI reports | Medium | 3 h for the structure and first report, then 0.5 h per report for commentary | Mon 5 Oct | Ongoing | SEO page in analytics, phase 1 Fri 9 Oct, with Som's report numbers until it is automatic (V9) | Week 1, then every two weeks | Baseline confirmed Mon 5 Oct; report structure and first report Fri 16 Oct; from then on the report generates automatically | Sets the report structure with the first report: which numbers, in what order, against which targets. Once it is agreed, it is built into the SEO page in Hypertune's analytics (V9) so every bi-weekly report generates automatically, and Bobby only adds the commentary: what moved, why, what to do next. Keeps the keyword map current. Tools: The SEO page in Hypertune's analytics, Search Console, Bing Webmaster Tools, Ahrefs Webmaster Tools, GA4 as a cross-check |
| B8 | Directories: AlternativeTo, Product Hunt, Crunchbase, SaaSHub, G2 or Capterra, plus the download sites that list Razer Cortex and LagoFast (Softonic, Uptodown, FileHorse, UpdateStar; list in the workbook) and a Microsoft Store listing if Austin agrees | Medium | 1 h per listing (about 6 h) | Mon 12 Oct | Fri 30 Oct | Som's fact sheet and listing copy (V13); company logins from Vin | Months 2 to 3 | Submitted by Fri 30 Oct | Creates and submits every listing using Som's fact sheet and copy; manages them. Tools: The directory sites, fact sheet, company logins from Vin |
| B9 | Listicle placements (Intel, Lexar, iObit) | Medium | 4 to 6 h | Mon 2 Nov | Fri 27 Nov | None | Months 2 to 3 | Pitches in November | Pitches the placements. Confirms what the iObit "win" is and whether it links. Tools: Ahrefs data from Som (who links to the listicles), email from the agreed mailbox |
| B10 | Outreach to new media only: outlets not already on our press list | Medium | 4 h a week | Mon 2 Nov | Ongoing | Som checks his list against our press link sheet | Months 2 to 5 | His list of new outlets to Som before any pitch; outreach in November | The existing media list is ours: the 108 September pieces and their link requests are handled on our side. Bobby only adds outlets we do not already have: he sends his list of new publications, journalists and bloggers, Som checks it against the press link sheet so nobody is pitched twice, and he pitches the approved ones. Tools: Ahrefs data from Som (competitors' referring domains), his outlet list, email from the agreed mailbox |
| B11 | Wikidata entry, and a suggested Grokipedia entry (it links to all three competitors) | Low | 2 h | Mon 2 Nov | Fri 13 Nov | None: the press coverage is already listed | Months 2 to 5 | November | Creates the entry with sources. Wikipedia dropped for now. Tools: Wikidata, press coverage as sources |
| B12 | Broken link outreach, only on sites outside the September press coverage | Low | 6 h | Mon 2 Nov | Fri 27 Nov | None | Months 2 to 3 | November | Finds broken links on relevant sites that are not part of the press-release coverage and pitches replacements. Broken or missing links on the press coverage are Story Mob's, so he leaves those out. Tools: Ahrefs data from Som (broken backlinks), Screaming Frog |
Rules for everything above. Claims: "up to 60%", no "trusted by", "endorsed" or "certified", no creator or pro names without Austin's written permission. Outreach: one polite follow-up, opt-outs logged, paid placements marked sponsored, no vendors selling links by DR.
Rows are in order of impact. Hours assume the AI content framework does the first drafts.
Estimated load: Som about 40 hours to Mon 12 Oct, then about 10 hours a week plus the pages (3 to 5 hours each). Vin about 2 to 3 hours a week.
| # | Item | Priority | Est. hours | Why it matters | Owner | Start | End | Depends on |
|---|---|---|---|---|---|---|---|---|
| V1 | Day-90 targets. Done: section 5 of this plan | High | Done | The plan lists metrics but no numbers | Vin, Som | Thu 1 Oct | Fri 2 Oct | None |
| V2 | Bing Webmaster Tools and Ahrefs Webmaster Tools set up, and Bobby given access. The sitemap is already submitted (1 Oct; 13 of 15 indexed on 2 Oct) | High | Som 1.5 h; Vin 0.5 h | Bing and Brave bring 30% of paying customers who first arrive from search | Som prepares both: the accounts, the verification step and the access Bobby needs. Vin hands it to Austin, who completes the verification (in Linear if the site has to change) and adds Bobby. Vin buys Ahrefs and gives Som her own seat | Fri 2 Oct | Mon 5 Oct | None |
| V3 | Keyword volumes and keyword map with time horizons. Done: workbook, keyword map. Building the map moved from Bobby; he checks it instead (B2) | High | Done; 1 h handover | The plan had no volumes. Done: 437 keywords | Som | Done | Mon 5 Oct | None |
| V4 | Approval workflow, change lists and change log: review within 48 hours and Austin's sign-off where needed; one prioritised list each for Kamil and Kevin, with hours, sent to Austin to submit in Linear; every change logged once Austin confirms it is live, and Bobby told. Running the approvals moved from Bobby; he hands finished items to the shared tracker (B1) | High | Som 4.5 h a week; Vin 1.25 h a week | One route for every change, so nothing reaches Kamil, Kevin or Austin twice; Kamil and Kevin are part time and take work only through Austin in Linear; the log explains ranking moves | Som checks first and keeps the lists and the log; Vin gives the final OK, sets priorities and sends to Austin; Austin submits in Linear | Mon 5 Oct | Ongoing | Kamil's and Kevin's hours confirmed |
| V5 | Help centre facts (old $4.99 and $47.99 prices, "up to 42%") | High | Som 1 h; the fix is Hypertune's | Contradicts the site; AI engines repeat whichever version they find | Som lists, Hypertune fixes (owner to name) | Mon 5 Oct | Fri 9 Oct | Austin names an owner |
| V6 | Speed fixes and re-tests, moved from Bobby. Diagnosis done 2 Oct by Vin: audit section 10.6. Homepage mobile Performance 61, LCP 6.4 s against Google's 2.5 s; the main homepage image is lazy-loaded; 4.1 MB page with about 497 KB of unused JavaScript. Robots.txt and the sitemap already checked. Fix list in priority order to Austin Mon 5 Oct, homepage image first; homepage fix live and re-tested Fri 9 Oct; each later fix re-tested as it ships, with field data from pagespeed.web.dev | High | Som 2 h, then 15 min per re-test; Vin 0.5 h | Slow mobile load on the pages that sell; real-user speed is a Google ranking signal | Vin and Som, with AI from the Lighthouse reports; Austin submits each fix in Linear for Kamil | Mon 5 Oct | Fri 9 Oct, then each fix | Kamil ships each fix (V4) |
| V7 | Indexing fixes, moved from Bobby. Findings: audit section 8.5. Rerun 2 Oct: pages being removed still indexed and in the sitemap; /game/valorant (435 impressions) on a temporary redirect; logging, portal and affiliate hosts and about 10 affiliate URLs in search; compready.gg sends every old URL to one page | High | Som 3 h; Vin 0.5 h with Austin | Problems already visible in Search Console that the plan does not list | Som writes the specs; Vin gets Austin's decisions; Austin submits them in Linear for Kamil | Fri 2 Oct | Mon 12 Oct | Kamil's hours (V4) |
| V8 | AI content framework built from Bobby's walkthrough (B4): briefs and first drafts for every page, in his structure, which he checks | High | Som 10 h to build, then 1 h a week; Vin 1 h review | Lets two pages a week go live in October | Som builds, Vin reviews, Bobby checks | Tue 6 Oct | Mon 12 Oct | Bobby's walkthrough (B4) |
| V9 | Reporting system: one SEO page in Hypertune's analytics tracking every core metric against target (non-branded and branded clicks, keyword positions, brand trust CTR, pages known to Google, Bing, paying customers from search, page group results, AI assistant visits, Core Web Vitals, press link status, Domain Rating and referring domains, competitor strength, AI share of voice), with a change log and a bi-weekly export. Once Bobby's report structure is agreed (B7), it is hardcoded here so the bi-weekly report generates automatically. Until then, Som pulls the report numbers: Search Console, Bing, paying customers from our tracking and Stripe, GA4 as a cross-check. Spec: SEO reporting and analytics spec for Kevin | High | Som 1 h a week for Kevin's questions, plus 1 h per report until it is automatic (Kevin's build is his own estimate) | The plan had metrics but no system to track them; GA4 alone misses about 40% of purchases | Som specs it and answers Kevin's questions through Austin, Kevin builds from Austin's Linear ticket, Austin approves | Thu 1 Oct | Fri 30 Oct | Austin approves the spec; Kevin's hours (V4) |
| V10 | Competitor analysis (Hone, Razer Cortex, vendor homepages ranking for "fps booster"). Done: audit section 7 | Medium | Done | The plan names no competitors | Som | Done | Mon 5 Oct | None |
| V11 | Site architecture and internal linking plan, moved from Bobby. Done by Vin with Austin, 19 to 30 Sep: the page structure (homepage, game pages, the pre-purchase question pages and a comparisons hub, on the Hone model agreed 23 Sep); the footer clean-up, with the "what we change" and uninstall answers moved into the /technology FAQ; and the topic map, page decisions and link targets for every priority page in audit section 17, with today's internal links in section 10.8. What is left sits in other items: the three orphaned pages redirected (V7); header and footer links to the trust page, pricing and the games and comparisons hubs as each goes live (V4); links in every new draft from the topic map (V8) | Medium | Done | Pages Google can reach and understand as one site | Vin | Done | Done | None |
| V12 | Keyword and competitor research: the search results for every priority keyword (which page types win, who the AI Overview cites) and competitor keyword gaps, pulled from Ahrefs into brief inputs for the AI content framework. Moved from Bobby; he sanity-checks it in his B4 checks | Medium | Som 3 h | Feeds the game, problem and comparison pages | Som | Mon 5 Oct | Fri 9 Oct | Som's Ahrefs seat; the competitor table (V10) |
| V13 | Fact sheet and listing copy for profiles and directories | Medium | Som 2 h | One set of facts everywhere | Som | Mon 5 Oct | Fri 9 Oct | None |
| V14 | Domain Rating and referring domains baseline. Done: Domain Rating 15, 12 independent quality referring domains against Hone's 61, link gap of 211 sites (audit section 6) | Medium | Done | No authority baseline in the plan | Vin | Done | Fri 2 Oct | None |
| V15 | Google Ads search terms report as a keyword input | Medium | Vin 0.5 h a week | Shows which searches actually convert | Vin | Mon 12 Oct | Ongoing | Google Ads live Mon 5 Oct, one week of search terms |
| V16 | AEO workstream: AI crawler policy (Hypertune reports Cloudflare updated; our 2 Oct check still sees GPTBot and ClaudeBot blocked, recheck after Austin looks), one claims page, monthly prompt tracking, AI referral tracking, llms.txt | Medium | To scope after the AEO call | AI assistants name Hypertune for 0 of 5 category questions | Som, from Bobby's scope | After the AEO call with Bobby | Ongoing | The AEO call with Bobby; Austin checks Cloudflare |
| V17 | FAQ bank from real customer questions, with keywords worked in. Done by Vin with Austin: the common questions, including what Hypertune changes and how to uninstall, now answered in the /technology FAQ; its markup moves there under B3 | Low | Done | Real questions are what AI answers and "People also ask" draw on | Vin, with Austin | Done | Done | None |
| V18 | YouTube: the keyword and content plan, and the testimonial videos (titles, descriptions, VideoObject schema and the move to YouTube). Both moved from Bobby; Vin only, not Som | Low | In progress | Videos can rank on YouTube and in Google | Vin | In progress | Ongoing | Austin's written permission for any creator or pro name |
| V19 | International: paying customers by country | Low | Som 2 h at day 90 | Translation only where buyers convert. Spanish-speaking markets lead today | Som | Day-90 review | Ongoing | None |
| V20 | Reddit and Quora participation, disclosed, moved from Bobby: find the threads, starting with those taking "is hypertune legit" and "reviews" searches, and post helpful replies from one labelled official account | Low | Som 1 h a week | Those threads rank for brand trust searches; replies point to the trust page | Som writes and posts; Austin signs off anything that makes a claim | Mon 19 Oct | Ongoing | Who posts from the official account agreed; the trust page (C2) to point to |
Everything that goes on the site as content, split by type. What each page says comes from the work Vin has already done with Austin: the page structure, the topic map and the trust and FAQ answers (audit section 17). Som writes every piece with the AI content framework (V8), Bobby checks each one for SEO, Austin signs off claims and the homepage, and Austin submits each one in Linear for Kamil to publish.
| # | Item | Priority | Est. hours | Why it matters | Owner | Start | End | Depends on |
|---|---|---|---|---|---|---|---|---|
| C1 | Titles, meta descriptions, H1s, alt text and copy on the money pages, moved from Bobby. Every indexed page, from the keyword map, aiming the homepage and /technology at the "PC optimization" terms at positions 7 to 9. Expert Tuning low priority (its traffic is a brand sitelink). The pricing page gets its own title and description if it goes ahead | High | Som 4 h with the AI content framework | The fastest win: these pages already show for the "PC optimization" terms just below the top five | Som writes, Bobby checks against the keyword map, Austin signs off the homepage | Mon 5 Oct | Fri 9 Oct (to Bobby Wed 7 Oct, live Fri 9 Oct) | Bobby's keyword map changes (B2, Tue 6 Oct); Austin signs off the homepage; Kamil publishes |
| C2 | Trust page: who makes Hypertune, what it changes and how to undo it, how to cancel, the Intel partnership. The substance is already worked out by Vin with Austin (the /technology FAQ and the trust page brief in audit section 17); Som turns it into the page | High | Som 5 h; Vin 0.5 h | "Is hypertune legit", "reviews" and "does it work" get about 1,080 impressions and 19 clicks; searchers go to Reddit | Som writes from Vin and Austin's material, Bobby checks, Austin signs off | Mon 5 Oct | Mon 12 Oct | Bobby's check; Austin signs off; Kamil publishes |
| C3 | "How to optimize your PC for gaming" guide, with real steps and where Hypertune automates them | High | Som 5 h | About 2,500 searches a month in the US and 4,600 worldwide (Ahrefs), and Hypertune already ranks 9th with the homepage | Som writes, Bobby checks | Mon 5 Oct | Fri 16 Oct | Bobby's check; Kamil publishes |
| C4 | Game pages, moved from Bobby, as part of Som's content, shooters only, in order of search demand: CS2, Arc Raiders, Fortnite, Battlefield 6, Marvel Rivals, Valorant, then Overwatch 2, Apex, Call of Duty and Rust, then The Finals, Escape from Tarkov and WARDOGS, two a week. The first is drafted by Mon 12 Oct and goes live on the date Austin gives. Each opens with the stutter and low FPS fixes, then real settings, steps and a short safety section | High | Som 3 h per page (about 6 h a week) | Ahrefs US searches a month per game: CS2 580, Arc Raiders 570, Fortnite 460, Battlefield 6 410, Marvel Rivals 290 (audit section 5.7). "Stuttering" searches often outnumber "fps boost" | Som writes with the AI content framework, Bobby checks for SEO, Austin signs off claims | Mon 5 Oct | Fri 13 Nov | Austin's date for Fortnite and Rust; AI content framework (V8); keyword map (B2); Bobby's check; Kamil publishes |
| C5 | "Low FPS on a high-end PC" page | Medium | Som 4 h | Describes the best buyers | Som writes, Bobby checks | Mon 12 Oct | Fri 23 Oct | AI content framework (V8); Bobby's check; Kamil publishes |
| C6 | Comparison pages: vs Hone, vs Razer Cortex, vs manual tuning (Intel XTU, MSI Afterburner) | Medium | Som 4 h per page (12 h) | Comparison pages win "best FPS booster" searches and get cited by AI answers | Som writes, Bobby checks | Mon 19 Oct | Fri 30 Oct | AI content framework (V8); Bobby's check; Kamil publishes |
| C7 | Problem pages where volume exists (for example "Valorant FPS drops", "Rust stuttering fix", "Fortnite low FPS on a high-end PC"). Game pages themselves are C4 | Medium | Som 3 h per page | Real demand, and Google Ads landing pages from 5 October | Som writes, Bobby checks | Mon 12 Oct | Fri 13 Nov | AI content framework (V8); Bobby's check; Kamil publishes |
Moved to Som and Vin
Already done
Dropped
Handled elsewhere or not now
| Measure | Baseline | End of December |
|---|---|---|
| Non-branded clicks a month | About 200 | 600 |
| Sitemap pages known to Google | 13 of 15 (2 Oct; 8 on 1 Oct) | All, plus every new page |
| CTR on brand trust searches | 1.8% | 10% |
| Striking-distance terms in the top 5 | 0 | 5 |
| Pages with real content | 13 | 13 plus the October and November pages |
| Quality referring domains (followed, Domain Rating 30+) | 12 (Ahrefs, 2 Oct; Hone has 61) | 30 |
| Paying customers who first arrive from search | 637 in September | Reported every two weeks |