Hypertune · SEO

Hypertune SEO: the full walkthrough

The full walkthrough for Austin and Som · 2 October 2026

For: Austin and Som, a one-hour session after the call with Bobby on 2 October, so we all leave with the same picture: where search stands, the tools, who does what, and what gets built when.

Everything is on this page. The Search Console and Google screens are screenshots taken on 2 October. The Ahrefs numbers are charted from Ahrefs' data. The "See it" links open the live version if we want it, but we shouldn't need them.

The hour:

Minutes	Part
0 to 3	The short version
3 to 7	Where we started (recap of 21 and 23 September), and what has changed since
7 to 17	What we found today
17 to 22	The keywords we're going after
22 to 26	The competition in search
26 to 30	The tools we use
30 to 38	Who does what, how work moves, and the full plan with dates
38 to 46	What goes to Kamil, line by line
46 to 54	Your decisions
54 to 60	What comes to you next, and the targets

If we want to go live (optional): Search Console · Ahrefs, Hypertune overview · Ahrefs, site audit.

Where the numbers come from:

• Google Search Console, 27 August to 30 September.
• Ahrefs: keywords, links, competitors, and its own audit of hypertune.gg, run on 2 October.
• Google Keyword Planner, for what clicks cost.
• Our own tracking and Stripe, for paying customers by where they first came from.
• Live checks of every page and Google's speed test, on 2 October.

1. The short version

• Search already pays. It is the biggest source of new paying customers: 637 in September, ahead of YouTube's 373.
• Almost all of that is people who already know the name. People searching for an FPS booster mostly don't find us.
• The fastest wins are searches where Google already shows us at positions 7 to 9. New titles and one guide can move those into the top 5.
• What holds us back:
• missing pages: pricing, "is it safe", game pages and comparisons;
• facts that disagree between our own pages;
• claims we can't prove;
• thin links.
• The site itself is healthy. Ahrefs scores it 94 out of 100.
• The work is split and dated to the end of November:
• Som writes all the content;
• Bobby checks it for SEO and runs strategy, technical SEO and outreach;
• Hoa and Vin check every piece by hand before it reaches you;
• you sign off and send it to Kamil in Linear.
• Ten changes go to Kamil now.

2. Where we started (recap: we went through this on 21 and 23 September)

What the 23 September competitor report said about search

• The three rivals, each strong in a different place:
• Hone is the search competitor. It has about 640,000 visits a month (Similarweb's estimate), 57% of them from search, and over 2,000 pages: 406 blog posts, 292 system requirement pages, 42 game pages, 4 comparison pages and 12 languages.
• Paragon is the social competitor, built on short viral videos on X.
• EXM is the community and price competitor. It has 171,265 Discord members and sells lifetime licences.
• Hypertune:
• 97% of search clicks went to the homepage;
• 13 pages in the sitemap;
• no page for the "is Hypertune legit, safe, free, worth it" searches.
• What we proposed first:

1. a homepage rewrite for "pc optimization for gaming";

2. a how-it-works and pricing page;

3. game pages;

4. comparisons with Hone, Razer Cortex and Intel XTU;

5. a benchmark method;

6. a comparison hub.

See it: the 23 September competitor report · Hone's comparison page against ExitLag · Hone's "Is Hone a virus?" page

That first wave is still the plan. Today's audit puts it in order by real search demand, and adds the facts, links and technical fixes underneath it.

What has changed since the first SEO audit on 21 September

	21 September	Today
Sitemap in Google	Not submitted	Submitted 1 Oct; 13 of 15 pages in Google
Homepage FPS claim	"Up to 41%"	"Up to 60%", the agreed figure
Free trial against guarantee	FAQ offered the free trial	7-day money-back guarantee under the prices, in the FAQ and in the terms
"What Hypertune changes" and "how to uninstall"	Not answered on the site	Answers in the /technology FAQ
AMD in the FAQ	Intel only	"Intel and AMD CPUs"
Trustpilot	Under Compready	Moved to Hypertune
Searches without our name	254 clicks in four weeks	229 clicks in five weeks. No change yet: the pages that move this aren't live

See it: the sitemap in Search Console · which pages are in Google · the guarantee and FAQ on /technology

Numbers we've corrected since then

• Search volumes: the 21 September figures came from a free tool and Keyword Planner, which group similar searches together. Ahrefs splits them out. "fps booster", for example, is 1,600 US searches a month (12,000 worldwide), not 33,100. Today's report uses Ahrefs throughout.
• Hone's traffic: Similarweb's 640,000 is all visits. Ahrefs estimates about 98,000 come from Google, and much of that is Roblox code posts, not FPS searches. Hone is still far ahead, but by less on the searches we care about.

3. What we found today

1. Search already brings more new paying customers than anything else. In September, 637 new paying customers first arrived from a search engine: Google 69%, Bing 22%, Brave 8%. YouTube brought 373 and direct visits 194. 630 of the 637 landed on the homepage.

2. Almost all of it is brand search. Of 13,338 search clicks in five weeks, 229 came from searches without our name in them. "hypertune" on its own is 9,023 of them.

Why Search Console's own filters show more: filtering out "hypertune" leaves 1,170 clicks, because "hyper tune", misspellings and CompReady stay in. Google's "Non-branded" filter shows 1,530, because it counts "hypr tune" as non-branded. Our figure of 229 removes all of those.

3. The nearest wins are searches where Google already shows us at positions 7 to 9. All of them are easy by Ahrefs' measure (difficulty under 10 out of 100).

Search	US searches a month	Worldwide	Our position today
"how to optimize pc for gaming"	2,500	4,600	9
"pc optimization for gaming"	300	800	7
"pc optimization"	250	1,100	8.5
"pc optimizer for gaming"	150	500	9.3

The full keyword map, with the trust, game, comparison and category searches, is in section 4.

See it: the Google results for "how to optimize pc for gaming" · the same search in Ahrefs

4. Our own pages disagree on the facts, and AI repeats whichever version it finds.

• Price: the help centre still says $4.99 a month or $47.99 a year, and one of those articles is the third result for "is Hypertune safe".
• FPS gain: the homepage says "up to 60%", the help centre "up to 42%", and /expert-tuning "18-140" FPS. The press measured 4.3% to 28.2%.
• Free trial: the help centre still offers a 7-day free trial; the site now offers the 7-day guarantee instead.

See it: help centre article with $4.99 and $47.99 · help centre article with "42%" · Google results for "is hypertune safe"

5. "Trusted by Riot, EAC, BattlEye, Valve" reads as an endorsement. Unless those companies have agreed in writing, AI engines repeat it as fact. Google Ads' policy also covers implied endorsements on landing pages. The same claim is in the /tutorial search description.

See it: the homepage · Google results for "hypertune tutorial", where the description shows

6. AI answers mix us up with hypertune.com, a different company that has shut down, and lean on Reddit for the rest.

• The mix-up: one AI answer to "is Hypertune safe" told the reader the service had stopped taking sign-ups. That is hypertune.com's banner.
• Our markup doesn't say who we are: Google's test of the homepage finds the app, published by "COMPREADY Inc.", with no logo, no social profiles and no price.
• Google's own AI answer to "is hypertune safe" builds its cost section from Reddit threads calling paid optimizers unnecessary. Nothing on our site answers that yet.
• The fix: markup that says who we are and the price (Bobby, Fri 9 Oct), the trust page (Mon 12 Oct), an About page and a Wikidata entry.

See it: hypertune.com, the other company · Google's test of our homepage markup: no company details and no price

7. Our links are thin, and the gap is a ready-made outreach list.

• Quality sites linking to us: 12, against Hone's 61.
• The outreach list: 211 quality sites link to Hone, Razer Cortex or LagoFast but not to us.
• Tom's Hardware, our strongest press link, points at /try4free, a page Google is told to drop. The redirect is already with Kamil.
• Unlinked press: 74 of the 108 September press pieces name us without a link. Story Mob is asking for those links.
• Spam: about 900 spam sites linked to us in September. Google ignores them, and so do we.

See it: Tom's Hardware's review, whose link goes to /try4free · our links in Ahrefs · Link Intersect in Ahrefs, the tool behind the 211 sites (the full list is the "Link gap" tab in the data workbook)

8. The site is technically healthy; what's missing is pages.

• Health: Ahrefs' audit scores it 94 out of 100. The small fixes are in Kamil's list (section 8).
• Missing pages: pricing, "is it safe", game pages, comparisons and how-to guides.
• Phone speed: the homepage fails Google's speed check for real visitors on phones. The main image appears after 2.8 seconds for real users and 6.4 seconds in Google's lab test, against Google's 2.5. Fixing the main cause is a one-line change.
• Pages in Google: 15 pages are indexed. The 381 "not indexed" are mostly deliberate: redirects, tracking-link copies of the same page, and account pages kept out on purpose. The ones that matter are on Kamil's list (items 8 to 10).

See it: Ahrefs site audit · Google's speed test of the homepage; choose "Mobile"

4. The keywords we're going after

How to read the volumes:

• Figures are Ahrefs monthly searches: US first, worldwide in brackets.
• The brand trust searches use Keyword Planner instead, because Ahrefs lags a brand this new.
• "Where we are today" is Search Console, 27 August to 30 September.
• "When" is how long it should take to win:
• 90 days: pages and titles alone can do it;
• 6 months: new pages plus some links;
• 12 months: the searches Hone and Razer hold today.
• The full list of 437 keywords is in the data workbook.

Searches about Hypertune itself: win these first

Search	Monthly searches	Where we are today	Page that will target it	When
is hypertune legit, is hypertune safe	110, 20	Positions 1.5 to 3.9; 442 impressions, 10 clicks	"Is Hypertune safe" page (12 Oct)	90 days
does hypertune work, is hypertune worth it	Under 10	418 impressions, 5 clicks	Benchmark method page	90 days
hypertune reviews	50	Positions 4.5 to 6.1	Press page, with a reviews block	90 days
is hypertune free, hypertune free trial, hypertune price	10	852 impressions, 208 clicks	/pricing	90 days

The category searches where we're already close

Search	Monthly searches	Where we are today	Page that will target it	When
how to optimize pc for gaming	2,500 (4,600)	Position 9	"How to optimize your PC for gaming" guide (16 Oct)	90 days
pc optimization for gaming	300 (800)	Position 7	Homepage title and heading	90 days
pc optimization	250 (1,100)	Position 8.5	Homepage, /technology	90 days
pc optimizer for gaming	150 (500)	Position 9.3	Homepage	90 days
best pc optimizer for gaming	150 (300)	Position 8.4	Fair comparison page	6 months
is auto overclocking safe, auto overclocking	20, 20	101 impressions	"Auto overclocking explained"	6 months

Comparisons and the big category searches

Search	Monthly searches	Where we are today	Page that will target it	When
razer cortex	12,000 (68,000)	Not ranking	Hypertune vs Razer Cortex	6 months
hone gg, hypertune vs hone	150 (2,600)	Position 26	Hypertune vs Hone	6 months
fps booster	1,600 (12,000)	Position 34	Homepage, then the fair comparison	12 months
best fps booster, best fps booster for pc	80, 50	Not ranking	Fair comparison with the test method	12 months
how to increase fps	700 (1,900)	410 impressions across these	"How to increase FPS" guide	12 months
how to get more fps	300 (1,100)	In the same 410	Same guide	12 months
input lag	700 (4,000)	Not ranking	Input lag guide	12 months

Games: shooters only, in order of demand.

• What the figures add up: each game's "FPS boost", "stuttering", "low FPS" and "FPS drops" searches. "Stuttering" often outnumbers "FPS boost", so each page leads with the stutter fix.
• Difficulty: near zero for every game, so a good page can rank.
• Marvel Rivals: also has 461 brand impressions at position 3, from people searching "hypertune marvel rivals".

Game	View	US a month	Worldwide a month	Largest single search
CS2	First person	580	4,050	cs2 stuttering (350 US)
Arc Raiders	Third person	570	2,000	arc raiders stuttering (350 US)
Fortnite	Third person	460	1,480	fortnite optimization, fortnite stuttering (150 US each)
Battlefield 6	First person	410	1,850	battlefield 6 stuttering (100 US)
Marvel Rivals	Third person	290	950	marvel rivals fps (150 US)
Valorant	First person	200	1,800	valorant stuttering (70 US)
Overwatch 2	First person	160	300	overwatch low fps (80 US)
Apex Legends	First person	140	290	apex legends stuttering (60 US)
Call of Duty (Warzone, Black Ops 7)	First person	140	310	warzone stuttering (50 US)
Rust	First person	140	520	rust stuttering (90 US)
The Finals	First person	130	340	the finals stuttering (70 US)
Escape from Tarkov	First person	120	380	tarkov stuttering (50 US)
WARDOGS	First person	80	270	wardogs stuttering (50 US); launched 10 September, still growing

See it: Google results for "cs2 stuttering" · Ahrefs Keywords Explorer · the "Keywords" and "Games" tabs in the data workbook

5. The competition in search

All figures are from Ahrefs, 2 October. Domain Rating is Ahrefs' 0 to 100 score for how strong a site's links are. These are the competitors saved in our Ahrefs project, so every report tracks the same set: Hone, Razer Cortex, Paragon, EXM, SageTweaks, LagoFast, ExitLag and GearUP.

See it: Hypertune in Ahrefs · Hone · Paragon · EXM · Razer Cortex · the competitors saved in our Ahrefs project

How to read it:

• Search is Hone and Razer's. Paragon and EXM are level with us in search; they win on social and community, as the 23 September report found.
• Our gap to Hone is pages and links.
• Ahrefs undercounts our brand searches. Search Console shows about 11,500 real clicks a month against Ahrefs' 1,658, so use this table to compare sites, not as our traffic.

What Hone does that we don't:

• comparison pages against Razer Cortex, ExitLag, GearUP and LagoFast (the ExitLag one alone brings it about 1,050 visits a month);
• price and rating in its search markup;
• game pages with before-and-after results;
• an "Is Hone a virus?" page.

Who takes the searches today:

• "best fps booster": Razer Cortex, Engadget's guide and small vendor homepages take it.
• The game searches: SageTweaks takes some of them.

See it: Google results for "best fps booster for pc" · Google results for "fortnite fps boost"

6. The tools we use

Everything is free except Ahrefs, which we've bought. No new tools are needed.

Tool	What it tells us	Who uses it	Status
Google Search Console	Which searches show us, the clicks and positions, which pages Google has, and re-crawl requests	Vin, Som, Bobby	Live; sitemap in since 1 Oct
Bing Webmaster Tools	The same for Bing, which brings 22% of our paying customers from search	Som sets it up, you verify it, Bobby uses it	By Mon 5 Oct
Ahrefs	Search volumes, competitors, who links to whom, and a scheduled crawl of our site	Vin and Som (own seat); Som pulls data for Bobby	Live; eight competitors saved
Ahrefs Webmaster Tools	Ahrefs' free view of our own site, for Bobby	Bobby	By Mon 5 Oct
Google Keyword Planner and Google Ads	What clicks cost, and from 5 October which searches actually convert	Vin	Live
PageSpeed Insights	Speed on phones, for real visitors and in the lab	Som, Vin	Re-test after each speed fix
Rich Results Test	Whether Google reads our markup: who we are, the price	Bobby	Every schema change
SEO page in our analytics	Every target on one page, including paying customers from search; the bi-weekly report generates from it	Kevin builds it; everyone reads it	Phase 1 Fri 9 Oct
GA4	A cross-check only; it misses about 40% of purchases	Som	Live
AI content framework	Briefs and first drafts in Bobby's structure	Som builds it, Vin reviews it	From Mon 12 Oct
Shared tracker	Every finished item, its status, and the log of what went live when	Bobby submits, Som keeps it	Live Mon 5 Oct
Content calendar	Topic, keyword, owner, draft date and publish date for every page	Som keeps it, Bobby reviews it	From Wed 7 Oct
Linear	The only route for work to Kamil and Kevin	You	Live
Cloudflare	Which crawlers can read the site, and site-wide settings	Kamil, through you	Item 4 on Kamil's list
Monthly AI check	How often ChatGPT, Google's AI and others name us against Hone and Razer Cortex	Som	After the AEO call with Bobby

7. Who does what, and the full plan (roles and targets agreed with you on 1 October; Hoa's check is new)

The people

Who	What they do
Som	Writes all the content: titles, the trust page, guides, game, comparison and problem pages. Also the keyword map, research, specs, the change lists for Kamil and Kevin, and the change log. First check on everything Bobby sends
Hoa	Checks every piece of content by hand with Vin before it reaches you: facts, claims, prices, links, and that it reads like a person wrote it
Vin	Checks content with Hoa and gives the final OK. Sets priorities, handles access, Google Ads and YouTube
Bobby	SEO lead: strategy, technical SEO, the schema code, an SEO check on every draft, re-crawl requests, the bi-weekly report, directories, listicles and outreach to new outlets. He doesn't write content and doesn't send work to Kamil
You	Sign off claims and the homepage. The only route to Kamil and Kevin, in Linear
Kamil	Builds every website change
Kevin	Builds the SEO page in our analytics
Story Mob	Asks the 74 September press pieces that name us without a link to add one

How work moves

Content (every page and every line of copy):

1. Som drafts it with the AI content framework.
2. Bobby checks it for SEO.
3. Hoa and Vin check it by hand.
4. You sign off claims and anything on the homepage.
5. You submit it in Linear; Kamil publishes.
6. Som logs it as live; Bobby asks Google and Bing to re-crawl it.

Technical changes (schema, redirects, speed, settings):

1. Bobby puts his work in the shared tracker, and Som checks it within 48 hours. Som's own specs go straight to Vin.
2. Vin gives the OK.
3. You submit it in Linear; Kamil builds it.
4. Som logs it as live; Bobby checks it in Search Console.

The rules for everything we publish or send:

• Claims: "up to 60%" only. No "trusted by", "endorsed" or "certified".
• Names: no creator or pro names without your written permission.
• Outreach: one polite follow-up, and opt-outs logged.
• Paid placements: marked as sponsored.

The dates

By	What is delivered
Mon 5 Oct	Tools and access set up (Bing Webmaster Tools); keyword map to Bobby; shared tracker live
Tue 6 Oct	Bobby's walkthrough with Vin and Som: page templates and content calendar
Fri 9 Oct	New titles, descriptions and schema live; homepage speed fix live; SEO reporting page live
Mon 12 Oct	"Is Hypertune safe" page and the redirects live
Fri 16 Oct	First bi-weekly report; "how to optimize your PC for gaming" guide live
12 to 30 Oct	About two new pages a week; directory listings
November	Remaining pages; outreach, Wikidata and listicles. Everything in Bobby's plan done
End of December	Day-90 review against the targets in section 11

Already done or moving, so nothing to send:

• Live since 2 October: the guarantee, the refund terms, AMD in the FAQ, the bottom pricing card, and "Smart Overclocking".
• Already on your list:
• help centre prices and FPS figures;
• "Trusted by", waiting on the game companies;
• the Facebook page rename;
• the benchmark method page;
• the press page, next week;
• the pricing page, date from design;
• the Valorant, Fortnite and Rust redirects. Fortnite and Rust still return "page not found".
• With Kamil: the /try4free redirect and the Cloudflare AI crawler setting. Our check still sees ChatGPT's and Claude's training crawlers blocked.
• With Kevin: the SEO reporting page in analytics, phase 1 due Fri 9 Oct.
• With Story Mob: link requests to the 74 unlinked press pieces.

The full plan, item by item

Content, written by Som and checked by Bobby, Hoa and Vin:

#	Page or copy	Live by
C1	New titles, descriptions and headings on every indexed page, aimed at the "PC optimization" searches	To Bobby Wed 7 Oct; live Fri 9 Oct
C2	"Is Hypertune safe" trust page: who makes it, what it changes, how to undo it, how to cancel, the Intel partnership	Mon 12 Oct
C3	"How to optimize your PC for gaming" guide	Fri 16 Oct
C4	Game pages in order of demand, two a week: CS2, Arc Raiders, Fortnite, Battlefield 6, Marvel Rivals, Valorant, then the rest	First draft Mon 12 Oct; all by Fri 13 Nov
C5	"Low FPS on a high-end PC"	Fri 23 Oct
C6	Comparisons: vs Hone, vs Razer Cortex, vs tuning by hand	Fri 30 Oct
C7	Problem pages, such as "Rust stuttering fix"	By Fri 13 Nov

Bobby:

#	What	When
B1	Sends every finished item to the shared tracker; checks each change once live	From Mon 5 Oct
B2	Checks Som's keyword map: one main search per page, no two pages chasing the same one	Tue 6 Oct, then ongoing
B3	Schema code: who we are, with logo and profiles; the app with its price; the FAQ markup moved	Code Wed 7 Oct; live Fri 9 Oct
B4, B6	Walks Vin and Som through his page templates and how he plans the content calendar; SEO check on every draft	Tue 6 Oct, then each draft
B5	Asks Google and Bing to re-crawl every fixed and new page	From Fri 9 Oct
B7	Baseline, then the bi-weekly report commentary	Baseline Mon 5 Oct; first report Fri 16 Oct
B8	Directory listings: AlternativeTo, Product Hunt, Crunchbase, SaaSHub, G2 or Capterra, download sites, and the Microsoft Store if you agree	By Fri 30 Oct
B9 to B12	Listicle pitches (Intel, Lexar, iObit), outreach to outlets not already on our press list, Wikidata, broken-link outreach	November

Som and Vin:

#	What	When
V2	Bing and Ahrefs Webmaster Tools ready for you to verify	Mon 5 Oct
V3	Keyword map handed to Bobby	Mon 5 Oct
V4	Approvals, the change lists for Kamil and Kevin, and the change log	Ongoing
V5	List of help centre fixes for whoever you name	Fri 9 Oct
V6	Speed fixes in priority order, re-tested after each one	Fri 9 Oct, then each fix
V7	Indexing fixes: the specs behind Kamil's items 8 to 10	Mon 12 Oct
V8	AI content framework built from Bobby's walkthrough	Mon 12 Oct
V9	Report numbers by hand until Kevin's page is automatic	Until Fri 30 Oct
V12, V13	Search result research for the briefs; a fact sheet and listing copy for directories	Fri 9 Oct
V15	Google Ads search terms fed into the keyword map (Vin)	From Mon 12 Oct
V16	AI visibility: crawler access, a claims page, the monthly AI check, llms.txt	After the AEO call with Bobby
V18	YouTube titles, descriptions and testimonial videos (Vin)	In progress
V20	Helpful replies on Reddit and Quora from one labelled official account	From Mon 19 Oct

Already done: the day-90 targets, the competitor analysis, the site structure and internal links (with you, 19 to 30 September), the FAQ bank, and the link baseline.

8. What goes to Kamil

One Linear ticket, ready to paste: From Austin to Kamil: SEO website changes. The table below is the same list in short.

#	Change	Why	By
1	Load the homepage's main image first (remove lazy loading on that one image)	The main reason the homepage is slow on phones: 2.8 s for real visitors and 6.4 s in the lab, against Google's 2.5 s	Fri 9 Oct
2	One H1 heading per page	/expert-tuning has eight and /technology six; Google reads the H1 as the page's main topic	Fri 9 Oct
3	Move the hidden FAQ markup from the homepage to /technology	The homepage FAQ is gone but its markup isn't; Google requires them to match	Fri 9 Oct
4	Four Cloudflare settings: email links, Bing change alerts, http://www redirect, AI crawlers	The email setting creates a broken page on 8 pages; the www address errors for Google's and Ahrefs' crawlers	Fri 9 Oct
5	Publish new titles, descriptions and headings (from Som, Wed 7 Oct)	Moves the position 7 to 9 searches toward the top 5; removes "Trusted by" from search results	Fri 9 Oct
6	Add the schema code (from Bobby, Wed 7 Oct): who we are, and the price	Stops search and AI engines mixing us up with hypertune.com	Fri 9 Oct
7	Fix one broken image; complete the link preview tags	Small; shows a full preview when links are shared on Discord and X	Fri 9 Oct
8	Redirect /what-hypertune-changes and /uninstall (and the guides, if they go) to /technology; clean the sitemap	Google still lists pages nothing links to	Mon 12 Oct
9	Permanent redirects for /game/valorant, /game/fortnite and /game/rust	Valorant is on a temporary redirect; Fortnite and Rust show "page not found"	Mon 12 Oct
10	Keep the logging host and affiliate addresses out of Google	Internal addresses show in search results	Mon 12 Oct

What Ahrefs' site audit found, and where each item is handled. Crawled 2 October: 203 addresses, health score 94 out of 100.

Ahrefs flag	Pages	Handled by
Broken page created by Cloudflare's email setting	8	Kamil item 4
The http://www address errors for crawlers	1	Kamil item 4
Changed pages not sent to Bing	15	Kamil item 4
Link preview tags incomplete	15	Kamil item 7
Broken image	1	Kamil item 7
More than one H1, or none	/expert-tuning, /technology, the guides	Kamil item 2
Markup error	Homepage	Kamil items 3 and 6
Pages nothing links to	/guides, /what-hypertune-changes	Kamil item 8
Internal links that pass through a redirect	Most pages	Low priority
Account pages, forms and the login script		No action: deliberate

See it: the site audit issues Kamil's list fixes · /game/fortnite, still "page not found" · the homepage markup test

Then, as pages arrive:

• New pages: the "Is Hypertune safe" page, the how-to guide, then about two pages a week (games, comparisons, problems). Each reaches Kamil from you in Linear.
• Already on Kamil's list: the pricing page.
• Coming: the press page, an About page and the benchmark method page.
• Speed: a short list of fixes after the image.
• Low priority, when the templates are next touched: links that pass through redirects, and alt text on 20 images.

Kevin: nothing new. Please confirm phase 1 of the SEO reporting page is live Fri 9 Oct, ready for the first report on Fri 16 Oct.

You, Mon 5 Oct: Som prepares Bing Webmaster Tools; you complete the verification and add Bobby. Bing and Brave bring almost a third of our paying customers from search.

9. Your decisions

#	Decision	Our recommendation	Needed by
1	The "Trusted by" lines: proof in writing, or what replaces them?	Replace them with what's true and checkable, for example that Hypertune doesn't touch game files or inject code. The wording is yours	Wed 7 Oct
2	Who fixes the help centre, and by when? (asked 1 Oct)	Set it to noindex now so Google drops the old prices, then fix it	Fri 9 Oct
3	Do the five BIOS guides stay or go?	Redirect them to /technology. They had 4 clicks in five weeks; the useful steps go into the how-to guide	Tue 6 Oct
4	Date and order for the game pages	In order of demand: CS2, Arc Raiders, Fortnite, Battlefield 6, Marvel Rivals, Valorant. The first draft is ready Mon 12 Oct; the Google Ads landing pages depend on them	Tue 6 Oct
5	Which FPS claim we stand behind	Keep "up to 60%" only alongside the typical range, with the test method published	Before the benchmark page
6	Should portal.hypertune.gg and affiliate.hypertune.gg appear in Google?	Keep both out, unless you want creators to find the affiliate sign-up through Google	Mon 12 Oct
7	A Microsoft Store listing?	Yes. Microsoft Store, App Store and Google Play listings take positions 5 to 7 for "fps booster"	October
8	Who approves outreach emails, and from which mailbox?	One Hypertune mailbox; Vin approves, you see anything that makes a claim	Before November
9	How many hours a week Kamil and Kevin have for SEO (asked 1 Oct)	Needed so the dates hold	Mon 5 Oct

10. What comes to you next

Som writes everything, Bobby checks it for SEO, and Hoa and Vin check it by hand. Only then does it reach you for sign-off, and you submit it in Linear for Kamil.

When	What you get	What you do
Wed 7 Oct	New titles, descriptions and headings; the schema code	Sign off the homepage wording and the "Trusted by" replacement
Fri 9 Oct	Our check that Kamil's items 1 to 7 are live	Nothing, unless something failed
Mon 12 Oct	"Is Hypertune safe" page	Sign off the claims
Fri 16 Oct	First bi-weekly SEO report; the how-to guide	Read the report; sign off the guide
12 to 30 Oct	About two pages a week: game pages, "low FPS on a high-end PC", comparisons with Hone and Razer Cortex	Sign off claims, submit to Kamil
November	Remaining game and problem pages; outreach to the 211 sites; directory listings; Wikidata	Approve the outreach mailbox (decision 8)

11. How we'll know it's working (agreed 1 October)

Measure	Today	End of December
Clicks from searches without our name, a month	About 200	600
Pages in Google	13 of 15	All, plus every new page
Click rate on "is Hypertune legit / safe / worth it" searches	1.8%	10%
"PC optimization" searches in the top 5	0	5
Quality sites linking to us	12	30
New paying customers who first came from search	637 in September	Reported every two weeks

Ahrefs re-crawls the site on a schedule, so every fix on Kamil's list gets checked in the next crawl. You'll see the results in the bi-weekly report.

Evidence, if you want it

• The full audit: every finding with its evidence, and the 33-item action list.
• The plan with owners and dates.
• The raw Ahrefs data (Excel).
• The 23 September competitor report.
• The first SEO audit, 21 September.