For Hoa, from Vin · 3 October 2026 · about 2.5 hours, on your own, in this order
Your job in the SEO plan, in one line: every page and every line of copy Som writes comes to you and me before it goes to Austin, and we check it by hand: facts, prices, claims, links, and that it reads like a person wrote it. That is your only SEO task. You don't write, you don't do keywords or technical work, and you don't send anything to the developers.
How a piece of content moves:
Som writes it with the AI content framework.
Bobby checks it for SEO.
You and I check it by hand.
Austin signs off the claims and gets it live through Kamil.
The reading below gives you two things: what each page is meant to say, and the true facts to check it against. Skip everything not listed. The technical, links and reporting sections are for Som and Bobby.
What you missed on the calls
2 October, call with Bobby: he accepted the plan. Work starts Monday 5 October. Bobby does SEO strategy, technical SEO and outreach, and checks every draft for SEO. Som writes all the content. You and I check it by hand. Austin is the only person who sends work to Kamil (website) and Kevin (analytics), through Linear.
Content pace: two new pages a week to start. It moves towards four once the AI content framework is tuned and you are checking.
Weekly SEO sync: Tuesdays, 6pm Dubai.
2 October, Austin's decisions that change what you check:
1. The "Trusted by" line on the homepage stays for now. New copy must not add any new "trusted by" wording.
2. The help centre (hypertune.freshdesk.com) has old prices and an old FPS figure. Austin is leaving it, because it isn't really used. Don't raise it on every check; just never copy facts from it.
3. The five BIOS guides stay and get improved. You'll check them around 26 October.
4. Game pages: CS2 goes live Friday 16 October, then about two a week.
5. The FPS claim is "up to 60%" everywhere. No other figure.
Search already brings us more new paying customers than anything else, 637 in September. But nearly all of them already knew our name.
The new pages are how we reach people who don't know us yet. That's why every fact on them has to be right.
Wrong facts are the problem you're there to stop. Old prices, three different FPS figures and an old free-trial offer are already out there, and AI answers repeat whichever version they find.
The principle: one page per real buyer question, with the direct answer in the first one or two sentences, then the evidence.
The briefs for the priority pages: what each page must answer. When a draft reaches you, check it answers the questions in its row.
The article rules:
Comparisons are fair, including where a competitor wins.
Every statistic links to its source and shows a date.
No AI filler.
Section 12.1, 10 min. The table "Price and fact contradictions" lists every wrong price and claim floating around: the help centre, old pages, press articles. If you see any of these in a draft, it came from a bad source.
Section 12.2, 5 min. The old FPS figures (42%, 41%, "18-140") and the old "AMD support is coming soon" line. Both are wrong now: AMD is supported.
Section 11.2 and 11.4, 5 min. What makes content trustworthy here:
The real proof points are the Intel partnership, the founders (Austin Copeland and Thomas Schappy) and real test data.
The /technology FAQ is the best content on the site today. The trust page builds on it.
Skip everything else in the audit.
Block 5 · 20 min · Competitors, for the comparison pages
Read section 2, "Claims and proof", and section 7, "Pricing and plans". Then glance at the competitor table in audit section 7.2.
Take away:
What Hone and Razer Cortex actually offer and charge.
On a comparison page, every fact about a competitor has to be true on the day it goes live. Re-check their live site rather than trusting the draft.
A fair comparison, including where they win, is what ranks and what AI answers quote.
Block 6 · 20 min · Walk the live site yourself
Open each page and note what it says today. This is the current truth. The help centre and press articles are not.
hypertune.gg: the price, the "up to 60%" line, the money-back guarantee under the prices, and the "Trusted by" line (it stays, but nothing new like it).
hypertune.gg/technology: the FAQ, including what Hypertune changes, how to uninstall, and the guarantee.
Keep this open when a draft comes in. Som's fact sheet (due Fri 9 Oct) will replace the facts list. Until then, use this and the live homepage.
Facts, as of 3 October
Price, US: $9.99 a month, or $59.99 a year (shown against $119.88). Prices differ by country, so content quotes the US price unless I say otherwise. Austin confirms the price again on Tue 6 Oct, so check the live homepage on the day.
Guarantee: a 7-day money-back guarantee. The free trial was replaced by it, so new content does not offer a free trial.
FPS: "Up to 60% more FPS. Results vary by PC and game." Never 42%, 41%, 50%, "18-140" or any other number.
Partners: "Hypertune is Intel's exclusive partner for gaming optimization." and "Hypertune is officially partnered with Intel and AMD." Use these exact lines. Never "endorsed", "certified" or "trusted by".
Hardware: Intel and AMD CPUs, and GPUs, are supported. Nothing says AMD is "coming soon".
Safety: what Hypertune changes and how to undo it must match the /technology FAQ word for word in meaning.
Not us: hypertune.com is a different company that has shut down. Nothing in our copy should link to it or sound like it.
Every draft
Every price, number and claim matches the facts above or the live site.
Every statistic has a source link and a date, and the link opens and says what the draft says.
Every link works and goes where the text says.
It answers the questions in its brief, in the first one or two sentences.
Comparisons are fair: they say where the competitor wins, and competitor facts are checked on their live site.
No creator or pro player names, unless Austin has given written permission.
It reads like a person wrote it. Watch for:
long dashes;
"delve", "unlock", "elevate", "seamless";
an intro that says nothing;
everything in threes;
no real detail or first-hand evidence.
Mark it and send it back to Som; don't rewrite it yourself.
Not for you
These are out of date, or belong to someone else:
The 21 September audit and the 1 October plan. Both are replaced by the 2 October versions above.
My 25 September note to you and Som, for its SEO tasks. The roles have changed since.
The Kamil ticket, the reporting spec for Kevin, the Ahrefs data workbook and the AI visibility baseline.
Questions: bring them to the Tuesday SEO sync, or message me.